Printer Friendly Unveils Keyword Marketplace to Drive High Quality Traffic to Websites.

Network Upgrades Give Marketers Opportunity to Complement Google Buys

NEW YORK -- To go beyond expectations in driving traffic and exceeding their online marketing goals, advertisers need to complement their buys on Google and other large engines. announces the launch of its Keyword Marketplace; the world's largest privately-held network of high quality organic search, contextual, domain parking, browser toolbar, semantic keyword hot spots and email pay per click (PPC) publishers. Marketers can tap into the Keyword Marketplace's value-added traffic on a keyword level to reach internet users beyond conventional search traffic providing exposure to over 700 million additional impressions daily. These exclusive publisher partnerships deliver the additional high performing traffic that online businesses need to succeed in today's competitive online marketplace.

The resultant benefit of these publisher relationships within the Keyword Marketplace is a significantly lower average Cost Per Click (CPC) and effective Cost Per Action (CPA) for advertisers when compared to other conventional search networks.'s superior traffic network and patented ClickShield[R] technology work together to deliver an increase in customers.

Vigilant about sending its advertisers high-performing traffic, has added significant upgrades to its patented fraud prevention ClickShieldtechnology. Advertisers can now expect the traffic quality within the Keyword Marketplace to be on par with the top pay per click sources but at a lower cost. Traffic received from the Keyword Marketplace is high in performance because ClickShield monitors what performs best for the network of thousands of advertisers, then dynamically removes any low-performing sources. In this way, advertisers benefit from each other's success. High standards are met through advanced layers of technological checks and balances for each and every publisher channel, placing advertiser's ads on custom traffic mixes that are most likely to produce the best result.

Additionally, marketers have greater command over their ad visibility on the Keyword Marketplace without dealing with complex ranking algorithms or "black box" quality scoring.'s real-time keyword auction lets advertisers simply bid to win the top position.

" keyword marketing delivers high quality and affordable traffic. Our average number of page views per visitor from is higher than most PPC traffic sources," said Chris Spore the Director of Online Marketing at "Additionally, our average cost per click is five times less than that of our other high performing networks. Online marketers dream about tapping into results like this."

"Advertisers are hungry to find high-performing traffic," said Daniel Yomtobian, Founder and CEO of "Budgets are still tight and advertisers need to deliver results with fewer dollars. Our Keyword Marketplace is a surefire way to start driving more high quality traffic to websites."

To learn more, visit

About is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, connects thousands of advertisers with millions of consumers every day - now delivering more than 20 billion ad impressions each month.
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Publication:Business Wire
Geographic Code:1U2NY
Date:Nov 3, 2010
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