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Advergaming and snack consumption.

The Question: Are children who play advergames (video games that promote a product) that promote certain types of snack more likely to eat that type of food?

The Study: In this study from the University of Amsterdam, children eight to ten years old were divided into four groups: One played an advergame that promoted energy-dense snacks, a second group played an advergame that promoted fruit, the third group played an advergame that promoted a non-food product, and the fourth group played a non-advergame. After playing the games, the children were offered an array of energy-dense snacks and fruit. Each child also completed a questionnaire and was measured for height and weight.

The Results: The advergames work. The children who played either of the games that pushed food ate more than the children who played non-food related games, and the children who played the game that pushed energy-dense snacks, commonly called "junk food," were significantly more likely to prefer junk food over the fruit. The children who played the advergame that pushed fruit ate more fruit than the other children.

Comment: Advertising works and sneaky advertising may fool parents and children. It takes constant vigilance to protect our kids from subtle advertising, including advergames.

Read More: The American Journal of Clinical Nutrition, 02/13

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Title Annotation:In the Literature
Publication:Pediatrics for Parents
Article Type:Brief article
Geographic Code:4EUNE
Date:Jul 1, 2012
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