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AdverGame Network Passes 75 Site Mark.

Delivers Reach and Video Advertising Engine to Online Publishers and Advertisers

CHARLOTTE, N.C. -- Americans watched more than 10 billion videos online in December 2007 according to a report from comScore Video Metrix. Fifty million of those were advertisements on the AdverGame Network.

The only network dedicated to an integration of online video advertising and games designed to feature those ads hit the diamond mark with the signing of the 75th partner site and continues to grow at a rapid pace, both in partners and audience.

"We encourage people to play in traffic," laughs Matt Coapman, VP of business development for the AdverGame Network. "Our proprietary free-to-play casual games are fun and engaging with big cash and exciting product prizes and customized for our partners at no cost.

"This draws traffic to our partner sites and keeps them there for extended periods, not only playing the games but watching video ads in a very receptive environment."

According to a Parks Associates report, 34% of U.S. Internet households play online games on a weekly basis, compared with 29% who watch short online videos and 19% who visit social networking sites with the same frequency. "The AdverGame Network is dedicated to casual games because that's where the audience is," says Coapman. "It's the most popular Internet activity in the country."

The flagship of the AdverGame Network is NetWinner.com, the home site for the network's array of unique and proprietary casual games. Games such as MoneyWheel[TM], Banko[TM] and the soon to be launched Keno49[TM] are among the stickiest on the Internet and have been successful for sites as different as ConnectingMoms.com and GameQuestDirect.

"Our audience of more hard core gamers may not seem like a perfect fit for a casual game," says Margaret Kim, Director of Marketing of GameQuestDirect, which joined the network last October. "But our PrizeMatchGame.com has been a big hit and also given us a new revenue stream."

GameQuestDirect has also used the AdverGame Network as an advertiser to promote its retail business across other network sites.

"Casual games in general and specifically those of the AdverGame Network are a perfect environment for advertisers to deliver their messages," says Coapman. "We can also feature and deliver their products and services as prizes, further enhancing the consumer relationship."

The branded partner game is hosted by the AdverGame Network, which handles all game mechanics and coordination of advertising inventory. The AdverGame Network delivers a turnkey game solution, handling all aspects of the gaming experience for the user, which includes fulfillment of prizes, referral points, and user support. With this new custom game, network publishers will realize the benefits of increased traffic, longer visits, and most importantly, an increase in online video advertising revenue.

While publishers can include their own video content and ads, the AdverGame Network works with a variety of online advertising agencies and networks that provide the most profitable inventory from America's best known and respected brands. During December 2007, the AdverGame Network delivered 50 million video advertising streams and over 120 million total impressions using the proprietary AdStreams[TM] technology, which is seamlessly integrated with all major industry ad servers such as DFP, Atlas, and OAS.

About the AdverGame Network

The AdverGame Network, a subsidiary of Casual Advertising, LLC, is the advertising solution for publishers and advertisers in casual games, the fastest growing sector of the Internet. The AdverGame Network, anchored by the flagship NetWinner.com, is a powerful advertising tool, a robust tapestry of revolutionary online destinations that deliver the convergence of free-to-play casual games, real cash prizes, and Web 2.0 technology, with dynamic video advertising to the online experience. It gives publishers tools to better monetize their sites and gives advertisers unmatched consumer impact and engagement. Current AdverGames offer instant win cash prizes and a progressive grand prize jackpot of over $1,000,000 dollars, together with a lucrative points system redeemable for valuable MasterCard[R] debit cards.
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Publication:Business Wire
Date:Feb 25, 2008
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