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Advanstar acquires "Cadence" magazine from CMP Media.

Advanstar Communications (Boston, MA) has acquired Cadence magazine from CMP Media (Manhasset, NY). No terms of the deal were given. Advanstar will cease publication of the acquired title and will integrate editorial and circulation into its Cadalyst magazine.

Originally launched by Ariel Communications (Austin, TX) in 1986, Cadence was targeted to architectural designers and mechanical engineers using PC-based computer design (CAD) as their primary design tool. Editorial included technical product reviews of design software as well as benchmark-related reviews of hardware products such as workstations, monitors and printers. It also covered customization, 3D design, electronic data-management issues, online collaboration and CAD management skills. It was acquired by former United Business Media division Miller Freeman from Ariel in 1992 and moved to CMP Media after United's subsequent purchase of that company.

Launched in 1984 by Cadalyst Publications (Vancouver, BC), Cadalyst serves the fields of AEC and manufacturing, including a wide variety of areas such as architecture, engineering, communications, transportation, government and product design. It was purchased by Aster Publishing (Eugene, OR) in 1991, a company subsequently acquired by Advanstar in 1993.

Both titles have monthly frequency. And, although the most recent BPA statements listed controlled circulation of 73,000 for Cadalsyt and 65,000 for Cadence, Advanstar said the merged title will have a circulation of 60,000 professionals in the CAD, CAE, CAM, GIS and PLM segments.
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Title Annotation:Advanstar Communications Inc.
Comment:Advanstar acquires "Cadence" magazine from CMP Media.(Advanstar Communications Inc.)
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 31, 2003
Words:227
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