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Advanced Web Metrics with Google Analytics, second edition.

Advanced Web Metrics with Google Analytics, second edition

Brian Clifton

Sybex, Inc.

c/o John Wiley & Sons

989 Market St., San Francisco, CA 94103

9780470562314, $39.99 www.sybex.com

Any who want to learn how to implement and apply advanced web analytics techniques will welcome the second updated edition of Advanced Web Metrics with Google Analytics. It offers a new edition pairing best practices for a web metrics program with insights on how to optimize website performance and learn from AdWords, AdSense, and more. From blending Google Analytics data with third-party systems to using new Google features, Google users will find this a winner.

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Publication:The Bookwatch
Article Type:Book review
Date:Jun 1, 2010
Words:105
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