Advanced Web Metrics with Google Analytics, second edition.
Advanced Web Metrics with Google Analytics, second edition
c/o John Wiley & Sons
989 Market St., San Francisco, CA 94103
9780470562314, $39.99 www.sybex.com
Any who want to learn how to implement and apply advanced web analytics techniques will welcome the second updated edition of Advanced Web Metrics with Google Analytics. It offers a new edition pairing best practices for a web metrics program with insights on how to optimize website performance and learn from AdWords, AdSense, and more. From blending Google Analytics data with third-party systems to using new Google features, Google users will find this a winner.