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Advanced Technetix Retains Richard K. Lauer as Vice President of Sales and Marketing.

ALBUQUERQUE, N.M. -- Advanced Technetix, Inc. (Pink Sheets:AVXN) announced today that eminent technology executive, Richard K. Lauer, has joined the Company as its new Vice President of Sales and Marketing. Lauer will continue his distinguished 25-year career as a prominent figure in the creation and implementation of emerging technologies in overseeing the Company's sales and marketing programs.

George Stevens, Advanced Technetix's Chief Executive Officer, said, "We are fortunate to have Rich Lauer as a key man in our corporation. His impressive background, contacts, and reputation in both the software and hardware communities add significant depth, experience, and dimension to our sales infrastructure."

Prior to joining Advanced Technetix, Lauer led established public and private hardware and software companies, as President of California-based Raining Data Corp (NASDAQ:RDTA), and CEO of Vestal, New York-based dBase, Inc., the proprietor of the original database management system (DMBS) published by Ashton-Tate Corporation and later purchased from Borland Software (NASDAQ:BORL). Lauer also was a senior executive in Marketing and Sales at Sequoia Systems and Cambridge Parallel Processing. Lauer holds a B.A. in Business Administration from California State University, Fullerton, and an MBA from Pepperdine University, Malibu, California.

About Advanced Technetix, Inc.

Advanced Technetix is a developer of cutting-edge technologies and best-of-breed products tailored to address the market opportunities created by the explosive growth of Digital Communications, Entertainment-related services and specific consumer electronics platforms.

Advanced Technetix's AccessKey[TM] products, powered by the Company's patented technology, provide complete access to the coveted "Triple Play" (voice, video and data) and "Quadruple Play" (voice, video, data and wireless) offerings of cable, telecom, satellite and broadband service providers. The Company's AccessKey Home[TM] and portable flash drive-sized AccessKey PC[TM] allow subscribers to "channel surf" streaming "HD Quality" television content (IPtv), navigate the internet, watch Video on Demand (VOD) offerings, play video or internet-based games, listen to music, make phone calls (VoIP), video conference, run a full array of computing applications, securely store data and more, all from a single device and service provider network.

Forward-Looking Statements

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Advanced Technetix, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

FOR INVESTOR INQUIRIES: Please visit the Company's website,, or contact: Bruce Palmer, 310-734-4254, ext. 105.
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Publication:Business Wire
Date:Jan 10, 2007
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