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Adura Systems Attains Frost & Sullivan 2009 Technology Innovation of the Year Award.

Market Research and Consulting Firm Recognizes Electric Powertrain as an Innovative, First-of-Its Kind System

MENLO PARK, Calif. -- Adura Systems, Inc., the green, electric powertrain company that offers breakthroughs in electric range for medium and large vehicles, today announced it is the recipient of Frost & Sullivan's 2009 Technology Innovation of the Year Award. Adura received the award for its MESA[TM] (Modular Electric Scalable Architecture) electric powertrain platform which enables vehicles to travel further in pure electric mode.

Marv Bush, CEO of Adura Systems, said, "There are many electric car and green companies competing for attention in the market today. Thus, it is exciting that Frost & Sullivan, a leading industry consulting firm, recognizes that Adura has a compelling alternative. This award makes it clear that our powertrain offers clear advantages for our target customers, particularly as it offers breakthroughs in electric range."

Frost & Sullivan described MESA as setting a new industry benchmark as an innovative, first-of-its kind system. MESA reduces mechanical complexity and gives vehicle manufactures a competitive edge. On top of this, Adura's MESA offers innovative electronics, software and battery pack technologies that can be tailored to vehicle application requirements.

Award Description

Frost & Sullivan's Technology Innovation of the Year Award is bestowed upon a company (or individual) that has carried out new research, which has resulted in innovation(s) that have or are expected to bring significant contributions to the industry in terms of adoption, change, and competitive posture. This award recognizes the quality and depth of a company's research and development program as well as the vision and risk-taking that enabled it to undertake such an endeavor.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages more than 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit

About Adura Systems

Adura Systems, Inc. is the innovator of "new era" electric powertrains for transportation industries. The company's Modular, Electric, Scalable Architecture (MESA[TM]) powertrain brings up to 100 miles of pure electric range to mass transportation buses, providing industry breakthroughs in terms of improved fuel economy and exceeding future emissions standards. MESA is designed for use in series hybrid, all electric and fuel cell mass transportation buses, large utility vehicles and other automotives. Adura is headquartered in Menlo Park, CA and has offices in Shanghai, China. For more information, see

Adura Systems the Adura logo and MESA are trademarks of Adura Systems, Inc. All other product or service names are the property of their respective owners.
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Publication:Business Wire
Date:Jun 19, 2009
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