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Adroit Consulting Helps Bosch Power Tools Assess, Launch Digital Product Line.

CHICAGO -- CHICAGO, Feb. 18 /PRNewswire/ -- Adroit Consulting, Inc., a performance consulting firm focused on helping mid-market companies go to market, announced that it has completed its work on the launch of an innovative digital product for Bosch Power Tools, the world's premier manufacturer of power tools.

Successfully introduced last month at the International Builder's Show in Las Vegas by an Adroit-led team that included internal Bosch employees and external resources, Punch List(TM) is a combination field and desktop task list manager for construction management. It is the first tool in an ambitious line of digital productivity tools that Bosch intends to roll out to improve jobsite performance of field project managers and building and remodeling superintendents.

Bosch initially engaged Adroit Consulting to complete an assessment of the quality of the Punch List software and the market opportunity for Bosch. The assignment also required that a strategic recommendation be developed regarding the potential for a new line of job site productivity tools, with Punch List the first to be marketed. The Adroit assessment resulted in the decision by Bosch to launch the Digital Power Tools line of products. Preliminary interest in the new product demonstrated in Las Vegas exceeded company expectations.

"We asked Adroit Consulting to help us move in this new direction because they have an unusual combination of go-to-market skills and experience that supplemented our own," said Andrew Reed, vice president, Bosch brand. "They did a superb job of analyzing the opportunity for Punch List in our target markets, and they helped us frame the strategy for our new line of Digital Power Tools. Of particular value was their operational experience in assessing, launching and promoting software products."

"Adroit Consulting is honored to be associated with Bosch Power Tools, a premier company known for quality and dedicated to its customers," said Adroit Consulting CEO Stan Martin. "Through our combined efforts, we created a successful launch for the Punch List digital tool and earned a continuing role in evolution of the next generation of Bosch Digital Power Tools."

About Punch List

Punch List is a software tool designed for project management for new home construction and remodeling projects. The software resides on hand-held (Palm OS) devices and on desktop (PC-based) computers. Project managers use the hand-held component to collect tasks and assign them to subcontractors and the desktop component to communicate with the subcontractors, manage the data, and run reports. Punch List saves time, improves data management and reduces project costs. More detail can be found at http://www.punchlist.com/ .

About Robert Bosch Tool Corporation and Bosch Digital Power Tools

Bosch Power Tools was founded in Stuttgart, Germany, in 1886. From inception it has been the philosophy of the company to supply solutions rather than simply supply tools. Bosch launched the Digital Power Tools line to help field construction managers be more efficient in their work, communicate more effectively with subcontractors and customers, and save time and money on the job. For more information on Bosch Power Tools, call toll free at 877-BOSCH-99 (877-267-2499) or visit http://www.boschtools.com/ .

About Adroit Consulting

Adroit Consulting is a Performance Consulting(TM) firm focused on improving the way middle market companies go to market. The company assists clients in the areas of sales operations, channel complexity, customer care, product management and marketing operations. Its approach begins with customer insight work, leading to the creation of a strategic road map and operational improvement initiatives. The company believes that the work is not finished until the changes are operational. More information about Adroit Consulting can be found at http://www.adroitww.com/ .

CONTACT: Laura Field for Adroit Consulting, Inc., +1-312-961-5054, laurafield@earthlink.net

Web site: http://www.punchlist.com/ http://www.boschtools.com/ http://www.adroitww.com/
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Date:Feb 18, 2003
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