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Adobe Systems rebrands Aldus PageMaker; Adobe PageMaker 5.0 to be bundled with PageTools and Adobe Type On Call.

SEATTLE--(BUSINESS WIRE)--Feb. 27, 1995--Marking a major milestone following its merger with Aldus Corp., Adobe Systems Inc. (NASDAQ:ADBE) today announced the rebranding and repackaging of Aldus PageMaker as Adobe PageMaker for both the Macintosh and Windows platforms.

While the functionality -- and version number -- of the product remain unchanged, Adobe PageMaker 5.0 combines the Macintosh and Power Macintosh versions for the first time, providing users the choice of which version to install. Additionally, Adobe PageMaker offers more than $6,000 extra value through a limited time bundle with PageTools software, 220 free Adobe fonts, and other Adobe products and information.

"With PageMaker part of the Adobe product family, we are able to offer our customers a complete graphics and publishing solution," said Mike Peronto, vice president, print publishing products.

PageTools Bundle

Concurrent with the rebranding, Adobe will bundle PageMaker software with Extensis Corp.'s PageTools program through June 30, 1995. PageTools is a collection of 10 utilities designed to extend Adobe PageMaker software's functionality on both the Macintosh and Windows platforms by adding a customizable toolbar as well as page preview, navigation and printing tools. In addition, PageTools for Windows offers a multiple-object resizing utility and an icon-based scripting function, while the Macintosh version provides floating rulers and a magnifying glass with 800 percent magnification.

Recognized as an essential utility by industry experts, PageTools has been lauded for increasing the productivity of Adobe PageMaker users at all levels. Retail priced at $129, PageTools will be bundled with both the Macintosh and Windows version of Adobe PageMaker.

Adobe Type On Call with 220 Free Typefaces

For extra value, Adobe PageMaker 5.0 will also include Adobe Type On Call Version 4.0, a locked CD-ROM that contains 2,000 typefaces for both the Macintosh and Windows platforms. When users register their Type On Call CD, they can unlock at no charge 220 of Adobe's Type 1 typefaces, a $5,500 value. Thereafter, customers can unlock additional single typefaces at the regular price of $25 per face.

Adobe PageMaker CD-ROM

The release of Adobe PageMaker 5.0 marks the first time that the product will be available via the CD-ROM medium. In addition to Adobe PageMaker, the CD includes other Adobe products and product information as well as technical support and educational files.

"Whether someone is upgrading from an earlier version or buying PageMaker for the first time, the combination of PageMaker 5.0, PageTools, 220 fonts and the additional CD-ROM content represents an unprecedented value," said Lori Birtley, senior product marketing manager.

Products on the CD-ROM include: Macintosh and Windows versions of the Adobe Acrobat Reader, which enables users to view documents stored in Portable Document Format (PDF), TrapMaker, an expert-quality trapping addition for PageMaker software for the Macintosh; and CheckList, a product for the Macintosh platform that checks publications for printer settings, font usage, style sheets and linked graphics files.

Educational files on the CD contain valuable information to help users maximize their productivity with Adobe PageMaker. The PageMaker Scripting Guide offers instruction on how to write scripts to automate PageMaker tasks. The CD also contains Adobe's "Straight Talk" papers, which address a wide range of technical issues in desktop publishing and design. In addition, articles from Adobe Magazine are included to offer useful PageMaker program tips and tricks.

The most commonly asked technical support questions are answered in the technical support section on the CD-ROM. Also included is a free graphical user interface client for the Adobe bulletin board service, where customers can download product and technical information.

Pricing and Availability

Adobe PageMaker 5.0 for the Macintosh/Power Macintosh and Adobe PageMaker 5.0 for Windows are expected to ship to authorized resellers by the end of March 1995 with a suggested retail price of US $895. Registered owners of PageMaker for the Macintosh prior to version 5.0 can upgrade to the Macintosh/Power Macintosh version for $150. Upgrades to Adobe PageMaker 5.0 for Windows are also $150.

Users who purchased and registered a retail copy of Aldus PageMaker 5.0 after Jan. 27, 1995 can order the Adobe PageMaker 5.0 product directly from Adobe at no charge. Customers who purchased and registered Aldus PageMaker 5.0 before that date can buy the Adobe PageMaker 5.0 CD-ROM update, which includes the PageMaker 5.0 CD-ROM, Type On Call CD-ROM with 220 free typefaces, and a Getting Started guide for $29 plus shipping and handling. To receive this special pricing, PageMaker 5.0 users must be registered and order directly from Adobe by calling 800/628-2320. For further information customers can call 800/628-2320. PageMaker 5.0 users can order PageTools directly from Extensis by calling 800/796-9798.

Adobe Systems Inc., founded in 1982, is headquartered in Mountain View, Calif. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer, printing, and publishing suppliers, and markets a line of applications software and type products for authoring visually rich documents. Additionally, the company markets a line of powerful, but easy to use, products for home and small business users. Adobe has subsidiaries in Europe and the Pacific Rim serving a worldwide network of dealers and distributors. Adobe's 1994 revenue was approximately $598 million.


Note to Editors: Acrobat, Adobe, Aldus, PageMaker, Type On Call, TrapMaker and CheckList are are trademarks of Adobe Systems Incorporated or its subsidiaries, which may be registered in certain jurisdictions. PageTools is a trademark of Extensis Corp. Microsoft and Windows are registered trademarks of Microsoft Corp. Macintosh and Power Macintosh are registered trademarks of Apple Computer Inc. All other brand or product names may be trademarks or registered trademarks of their respective holders.

CONTACT: Adobe Systems Inc., Seattle

Peter Card, 206/628-2368 or
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Publication:Business Wire
Date:Feb 27, 1995
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