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Adeptra and Experian Expand Relationship; MetroNet[R] Product Integrated into Adeptra Portfolio Manager to Increase Efficiency in Contacting Delinquent Customers.

New integrated data source of 159 million contacts furthers Adeptra's integrated communication platform leadership

NORWALK, Conn. -- Adeptra, a recognized leader in automated customer communications, has expanded its relationship with Experian, the global information services company, with the integration of Experian's MetroNet([R]) product and the Adeptra Portfolio Manager (APM).

Adeptra Portfolio Manager is an intelligent rules-based communications strategy platform that automatically selects how to best contact customers for a high right party contact rate (RPC). Experian's MetroNet product is a comprehensive skip-tracing database that includes contact information for more than 140 million American households and 19 million businesses.

The MetroNet /APM integration will add phone number verification within Adeptra's real-time engine. The integration enables split-second look-up, adds new contact numbers into APM and increases the efficiency and effectiveness of outbound communication campaigns. Automated treatments and methods are managed through rules that are customized and specific to Adeptra's customer, based on the contact strategy that is determined and managed by APM.

Stimulated by requests from a number of joint financial services customers, the integration is part of Adeptra's ongoing commitment to partnerships to ensure industry leading communication strategies. The addition of Experian's MetroNet service complements existing third-party integrations including Experian's KIQ product for Knowledge Based Authentication services

Tony McGivern, CTO for Adeptra, said: "We give companies the knowledge and the power to make better decisions and contact their customers more efficiently and effectively. Integrating with data sources such as MetroNet and working with leaders such as Experian is part of this ongoing commitment."

Dan Buell, Vice President, Experian Consumer Information Services, said: "This integration differentiates Adeptra's capabilities in the marketplace and demonstrates their commitment to technology, processes and methods that deliver the most effective communication strategies for their customers. Integrating MetroNet's real-time look-ups provides instant time savings and return on investment for organizations that need to contact their customers with speed and accuracy."

About Adeptra

Adeptra is the global market leader in Auto-resolution[TM]: technology that automates key call center interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialer systems, Adeptra combines recorded dialog with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients' computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of leading retail banks across EMEA, N America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. The company's commitment to the highest standards of data security compliance was recently re-confirmed, as Adeptra became the first Interactive Voice Messaging organization to meet both Payment Card Industry Security Standard (PCI DSS) v1.2 and ISO27001 standards on a global basis. For more information, visit
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Publication:Business Wire
Date:May 5, 2010
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