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Added appeal for MINI buyers.


THE revival of the MINI brand has proved something of a masterstroke, for the little belter is racing out of showrooms faster than Big Brother evictions. Now BMW's iconic brand is about to boost its appeal even further with the arrival of three new special edition models.

And just by sheer chance (not) they will appear on the scene at the same time as the new registration plate change.

Since launch, MINI customers have always been able to pimp their rides thanks to the availability of option packages such as Salt, Pepper and Chilli.

These remain, but will now be joined by Seven, Park Lane and Checkmate which add exclusive equipment and additional standard spec.

They provide the MINI owner with even more choice when it comes to personalising their dream machine.

The line-up starts with the Seven, with its on-the-road price of pounds 12,565.

The model features Solar Red metallic paint, Seven cloth and interior trim, as well as MINI Seven decals so that the rest of the world knows what it is.

Buyers will also get 15-inch Delta spoke alloy wheels as part of the package.

Additional MINI options which feature as standard are automatic stability and traction control, sports leather steering wheel, rear spoiler, floor mats, and passenger seat height adjustment.

The deal also sees a storage compartment pack, foglights, manual air con, on-board computer, interior lights pack and white indicators.

Moving up the ladder the MINI Cooper Park Lane features Royal Grey metallic paint, superior leather and interior trim, special decals, silver roof, and two-tone sports leather steering wheel.

And to complement the sporty theme the car - which is priced at pounds 15,260 - also gains 16-inch Bridge spoke alloy wheels and silver bonnet stripes.

This is over and above a rear spoiler, chrome line interior and exterior, on-board computer, automatic air conditioning, chrome mirror caps, and front sports seats.

Finally the MINI Cooper S Checkmate headlines the new trio by offering a dazzling sporty package.

The supermini comes with Space Blue metallic paint, Checkmate cloth/leather interior trim, special badges, silver roof and mirror caps, two-tone sports leather steering wheel and 17-inch Flame spoke alloys.

The look is finished with distinctive silver bonnet stripes . . . and a pounds 17,635 price tag.

The Checkmate also boasts the same standard equipment as the others, but adds xenon headlights and anthracite headlining.

The three new models will join the existing seven model line-up of MINI One, Cooper, Cooper S, One D, One convertible, Cooper convertible and Cooper S convertible.

Four years since its introduction, the new MINI continues to break records. Sales in the UK are up 12 per cent year-to-year and this is matched at a global level across 70 different markets


TREND SETTERS: Detail; from the 7, top, Park Lane and Checkmate, bottom
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Title Annotation:Features
Publication:Daily Record (Glasgow, Scotland)
Date:Aug 5, 2005
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