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Adapt Technologies Introduces Free Self-Service Search Engine Marketing Campaign Optimization Tool.

SEM-in-a-Box[TM] Enables Marketers to Save Time, Save Money, and Take Control of Paid Search

PASADENA, Calif. -- Adapt Technologies, Inc. announces the launch of SEM-in-a-Box, the all-in-one search marketing campaign software designed for do-it-yourself marketers who need help managing and optimizing their Google and Yahoo paid search efforts.

SEM-in-a-Box is a full-featured PPC campaign analysis, optimization and management tool. It provides prioritized bid recommendations, keyword discovery & deletion, ad text optimization, budget allocation, and competitor analysis.

This new online service is available for free at http://sem-in-a-box.adapt.com

Adapt has also launched SEM-in-a-Box Premium. The Premium product adds support for multiple marketing initiatives, full automation of PPC actions (such as daily bid changes) and prioritized daily processing. SEM-in-a-Box Premium will be available for a limited time at an introductory subscription price of $399 per month.

Adapt developed SEM-in-a-Box to assist the rising number of small- to mid-size marketers who spend too much time managing their own paid search campaigns and are unwilling to pay costly SEM agency or consulting fees. A growing trend in the search marketing industry is for agencies to require larger minimum PPC advertising budgets, shutting out the largest number of advertisers who still need help competing in their keyword marketplaces. Many of these marketers resort to spending hours per day analyzing their campaigns with intricate spreadsheets and manually updating bids and other campaign elements.

"SEM-in-a-Box fills the void for the under-served DIY search marketer who wants that time back to focus on making their online offers more competitive," stated Michael Harris, CEO of Adapt. "We have leveraged the success of our Keyword Finder product released in July 2006, which generated over 1,000 free subscribers, and can now provide a complete solution for search engine marketing. SEM-in-a-Box will save marketers time and money, by providing all the capabilities of a traditional SEM agency without the variable monthly fee tied to your paid search budget."

Marketers can get all the latest information about Adapt and SEM-in-a-Box, including online demos and testimonials at http://sem-in-a-box.adapt.com.

About Adapt:

Adapt Technologies, Inc. is a technology company that creates practical, self-service campaign management solutions for marketers to more effectively manage their online marketing campaigns and improve results. The company was founded in December 2004 and is venture-funded by Mohr, Davidow Ventures and Emergence Capital Partners. Our management team, engineers and search engine marketing specialists are highly experienced in developing marketer-focused solutions to internet marketing challenges, and come from leading universities and Internet companies including Caltech, Google, Yahoo! Search Marketing, and Amazon.com. For more information about Adapt, visit: www.adapt.com.
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Publication:Business Wire
Date:Jan 25, 2007
Words:432
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