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Ad-supported screensaver app takes chunk out of cellphone bills.

M2 EQUITYBITES-April 1, 2016-Ad-supported screensaver app takes chunk out of cellphone bills


A new Android mobile app that uses targeted advertising to eliminate consumers' cellphone bills by passing those costs on to advertisers, FreeMo, is available for Android devices on Google Play and on the website, the company said.

The average smartphone user's cellphone bill has skyrocketed to USD100 or more each month. And this number is only going up. FreeMo believes consumers, who supply valuable marketing data to advertisers when using their cellphones, deserve to be compensated for this data in the form of free or drastically reduced monthly cellphone bills.

The FreeMo App is a screensaver app that displays full-screen, high quality advertisements and local deals on users' lock screens when the phone is locked. Downloading and maintaining the app on their smartphone entitles the user to an automatic USD5 credit off their cellphone bill every 30 days. Users get another USD5 credit for every person they refer that downloads and keeps the app on their phone. FreeMo works with all carriers, from pre-paid services like Boost, Metro PCS, and Virgin Mobile to post-paid carriers like T-Mobile, Sprint, AT&T, and Verizon.

The ads displayed on each user's screensaver are specifically targeted to that user. The user chooses from several preference-based categories in the app so the ads on their screensaver are relevant and interesting to them.

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Publication:M2 EquityBites (EQB)
Date:Apr 1, 2016
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