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Britain's Independent Television Commission has banned a Microsoft X-Box ad after 135 viewers complained about the content. The ad shows a baby being shot through a window by force of birth. "He ages rapidly as he travels through the air, screaming, and finally crashes into his own grave as an old man," reports the London Guardian. The ITC didn't buy Microsoft's argument that the ad's tagline--"Life is short. Play more"--is a positive statement. "The man's screams throughout his life's journey suggested a traumatic experience, which, together with the reminder that life is short, made the final scene more shocking," the ITC said.
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Publication:The Progressive
Date:Aug 1, 2002
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