Printer Friendly

Ad Agency Review Consultant, Hank Blank, Speaks on "Why Advertising Agencies Don't Want New Business".

Advertising Agency Selection Consultant Helps Advertising Agencies Improve their New Business Process

LAGUNA NIGUEL, Calif. -- Hank Blank, is an advertising agency search consultant specializing in identifying advertising, public relations and interactive agencies for clients. He recently completed the Jenny Craig advertising agency selection process. www.jennycraig.com

Hank Blank also speaks to Advertising Agencies and Agency Trade Organizations on how to improve their approach to New Business and increase their success rate in acquiring New Business.

"New Business is the lifeblood for most Advertising Agencies especially in these economic times. Yet many agencies base their New Business program on chasing rejection and low opportunity candidates," said Hank Blank.

Recently Hank Blank spoke to the OC Ad Club on "Why Agencies Don't Want New Business."

This Spring, Hank Blank delivered two presentations on Advertising Agency New Business practices to the MAGNET Global Network's (www.magnetglobal.org) New Business Conference.

MAGNET is a collaborative network of the world's top Marketing and Advertising Agencies. Currently MAGNET and its member agencies represent more than 800 clients worldwide with total annual billings of $1.6 Billion.

Hank Blank's two presentations were called: "Why Ad Agencies Don't Want New Business" and "Networking your Way to More New Business." The presentations encapsulated some of Hank Blank's findings in conducting reviews for companies such as Jenny Craig, Sage Credit Company and HKS Automotive.

"Both of Hank Blank's presentations were very thought provoking and delivered very well," said Cheri D. Gmiter, Executive Director of the MAGNET Global Network. "The attendees at the conference could not write fast enough to capture all the information and helpful hints that Hank shares," said Gmiter.

Hank Blank, has also spoken previously to the Brand Establishment advertising agency network (http://www.brandestablishment.com) on New Business Development.

About Hank Blank Inc

Hank Blank Inc is a Marketing Services firm based in Laguna Niguel, CA. Hank specializes in finding advertising, public relations and interactive resources for clients. Hank has over 25 Years of New Business Experience for agencies such as DDB, JWT, and O'Leary and Partners. He is available to speak to Ad Clubs or Advertising Agencies on "Why Agencies Don't Want New Business" and "Networking Your Way to New Business."
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

 
Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jun 17, 2008
Words:366
Previous Article:Going for Gold: Gold Leaf Awards Honour Biotech Innovation and Success from International Collaboration.
Next Article:Martha Stewart Living Omnimedia in Collaboration with SVP Worldwide Unveils the New Martha Stewart Embroidery Designs.
Topics:


Related Articles
Why ad agencies don't advertise: their eyes on prizes, they know the ROI isn't always there.
Battling to bounce back: after a tough year in the advertising game, could a shake-up be ahead among African American agencies?
Surviving the game: with battles for ad budgets more competitive than ever, African American agency CEOs rely on solid leadership to win.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters