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Ad Agency Review Consultant, Hank Blank, Speaks on "Why Advertising Agencies Don't Want New Business".

Advertising Agency Selection Consultant Helps Advertising Agencies Improve their New Business Process

LAGUNA NIGUEL, Calif. -- Hank Blank, is an advertising agency search consultant specializing in identifying advertising, public relations and interactive agencies for clients. He recently completed the Jenny Craig advertising agency selection process.

Hank Blank also speaks to Advertising Agencies and Agency Trade Organizations on how to improve their approach to New Business and increase their success rate in acquiring New Business.

"New Business is the lifeblood for most Advertising Agencies especially in these economic times. Yet many agencies base their New Business program on chasing rejection and low opportunity candidates," said Hank Blank.

Recently Hank Blank spoke to the OC Ad Club on "Why Agencies Don't Want New Business."

This Spring, Hank Blank delivered two presentations on Advertising Agency New Business practices to the MAGNET Global Network's ( New Business Conference.

MAGNET is a collaborative network of the world's top Marketing and Advertising Agencies. Currently MAGNET and its member agencies represent more than 800 clients worldwide with total annual billings of $1.6 Billion.

Hank Blank's two presentations were called: "Why Ad Agencies Don't Want New Business" and "Networking your Way to More New Business." The presentations encapsulated some of Hank Blank's findings in conducting reviews for companies such as Jenny Craig, Sage Credit Company and HKS Automotive.

"Both of Hank Blank's presentations were very thought provoking and delivered very well," said Cheri D. Gmiter, Executive Director of the MAGNET Global Network. "The attendees at the conference could not write fast enough to capture all the information and helpful hints that Hank shares," said Gmiter.

Hank Blank, has also spoken previously to the Brand Establishment advertising agency network ( on New Business Development.

About Hank Blank Inc

Hank Blank Inc is a Marketing Services firm based in Laguna Niguel, CA. Hank specializes in finding advertising, public relations and interactive resources for clients. Hank has over 25 Years of New Business Experience for agencies such as DDB, JWT, and O'Leary and Partners. He is available to speak to Ad Clubs or Advertising Agencies on "Why Agencies Don't Want New Business" and "Networking Your Way to New Business."
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Publication:Business Wire
Date:Jun 17, 2008
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