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Acuson Sequoia(R) Ultrasound System Recognized as a Design of the Decade By the Industrial Designers Society of America (IDSA) and Business Week.

Revolutionary Ultrasound Technology to Join Apple's iMac and 3COM's Palm Pilot

As Award Winning Design/Business Success Stories of the 1990s

MOUNTAIN VIEW, Calif., Nov. 19 /PRNewswire/ -- Receiving the highest design award honor given to medical and scientific products, the Acuson Sequoia(R) 512 Ultrasound System/C256 Echocardiography system has won a silver award in the Designs of the Decade competition. Sponsored by the Industrial Designers Society of America (IDSA) and Business Week, the Designs of the Decade: Best in Business 1990-1999 Awards recognize the most compelling design/business success stories of the 1990s and honor products and strategies that have made a significant business impact.

"The well-designed product interface was a major contributor to the success and usability of this product (the Sequoia)," said Dr. Lorraine Justice, IDSA, Georgia Institute of Technology. "It has helped to set the design standard for medical products for the latter half of the decade." Since its founding, Acuson has been committed to providing valuable clinical solutions by investigating new applications, new options and new features to improve diagnostic capabilities and is consistently ranked among the leaders in research and development spending by U.S.-based corporations. In fact, for nine consecutive years, Business Week has ranked Acuson number one or two in R & D spending per employee for medical products and services.

"When we began designing the Sequoia system, our goal was to create fundamentally new technology that would increase clinical performance, push ultrasound into new clinical frontiers and expand the utilization of ultrasound," said Daniel R. Dugan, Acuson President. "Since its introduction in 1996, the Sequoia has become one of the leading ultrasound systems and is used in more than 85 percent of teaching hospitals nationwide. The Design of the Decade award and the Sequoia's acceptance in the Smithsonian Institution in 1997, are great validations of the impact the system has had on the medical imaging industry."

The Sequoia award-winning system and other technological advances such as the Palm Pilot, iMac and additional prestigious product designs were chosen by a jury of top executives representing all business types and sizes, along with two highly-respected design professionals. Of the 36 total winners there were 12 Gold award winners, 12 Silver winners and 12 Bronze recipients in seven categories ranging from Medical and Scientific to Business and Industrial products.

"Our long-term relationship with Lunar Design, the co-designer of the Sequoia system, enabled us to design an exceptional platform that would set a new standard from what had been accomplished in the past in terms of performance, industrial design and user interface," said Rich Henderson, a research fellow and past manager of the Industrial Design Group at Acuson. "The Sequoia system reflects the needs of the ultrasound environment, the system users and the patients, and offers a progressive, inviting and classic design that accommodates the needs of the worldwide general imaging and cardiac ultrasound markets."

Competition results will be featured in the guide to best practices in Business Week's November 29, 1999 issue and will also appear in IDSA's magazine, Innovation.

Acuson Corporation is a leading worldwide manufacturer and service provider of medical diagnostic ultrasound systems that generate, display, archive and retrieve ultrasound images. The company's products are used by hospitals, clinics and healthcare delivery systems throughout the world. Located in Mountain View, Calif., Acuson had sales of $455.1 million in 1998. Educational, product and corporate information is available on Acuson's Web site at

Founded in 1985, Lunar Design works with its client companies and partners to design and develop Consumer Products, Technology Systems, Venture Partnerships and Media Productions. Lunar's commitment to creating beautiful products that are relevant to the people who buy and use them is reflected in the recognition it has received, including being named by Business Week magazine as one of the top five award-winning American industrial design firms.
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Publication:PR Newswire
Date:Nov 19, 1999
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