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Actress backs clean water campaign; HEALTH.

Actress Joely Richardson is backing a campaign to provide clean drinking water for children in the developing world.

Multi-national company Procter & Gamble will donate 10 litres of safe drinking water for every special pack of Ariel washing powder or liquid sold between May 1 and September 30.

The Water Wise campaign sees the company's Children's Safe Drinking Water Programme team up with health organisation Five and Alive.

The Children's Safe Drinking Water Programme has provided one billion litres of clean drinking water to people in 30 different countries since its launch in 2003.

Its director Greg Allgood said: "The campaign comes at an important time, with one billion people in many developing countries unable to have access to safe drinking water. With no running water, these families have no choice but to drink from contaminated rivers and streams which leads to more than 4,000 children dying unnecessarily every day."
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Publication:The Birmingham Post (England)
Date:May 5, 2008
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