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ActiveSky Brings Together ACCESS, Casio to Conduct 1st Interactive Streaming Video, Rich Media Trial for Wireless Devices.

Business/Entertainment Editors & High Tech Writers

TOKYO--(BUSINESS WIRE)--June 25, 2001

Cartoons, Pizza Coupons, Movie Trailers, Advertising, Video E-mail

To Be Tested with Consumers, Business Users

ActiveSky, a wireless interactive rich media company, has enlisted micro browser developer ACCESS, consumer electronics giant Casio, advertising powerhouse Dentsu and a lineup of content providers to conduct the first market test for consumer and business applications of interactive streaming video and rich media on wireless devices.

The trial, which will test delivery of rich media over low bandwidth connections, is now underway in Tokyo.

Using the ActiveSky platform, trial participants will enjoy a variety of interactive streaming video and mobile applications, including cartoons, movie trailers, fashion shows, Japanese anime, games and online shopping. The participants can even send and receive video e-mails using ActiveSky's SkyMail visual e-mail application.

Content providers participating in the project include Cartoon Network, CinemaElectric, Comin'Soon TV, Gigno Systems and Shop Channel. Content distributor J-Stream also leads a group of five additional content providers. In addition, Domino's Pizza JAPAN is taking part through an affiliation with Cartoon Network.

Hosted on Casio servers, the trial is being conducted on PHS networks at 64 Kbps delivery speeds. NTT DoCoMo is offering P-in Comp@ct technical support.

Advertiser Dentsu is providing television quality commercials, advising ActiveSky on the trial and overseeing the market data gathering and analysis procedures.

Throughout the two-week test, participants will provide input through focus groups and surveys.

"A trial of this scope, including wireless leaders like ACCESS and Casio along with leading creative partners such as Dentsu and J-Stream, shows the reach and capabilities that interactive wireless rich media has to offer," said Scott Marquardt, CEO, ActiveSky.

"The opportunities we are exploring are so dynamic that once word spread of the trial, we began receiving outside requests from companies interested in participating," said Marquardt.

ActiveSky's wireless platform offers interactivity with vast amounts of rich media on current 2G and 2.5G network bandwidths. The technology allows users to choose storylines for animated characters and view multiple video streams simultaneously in a single browser.

"We believe that ActiveSky's technology is extremely high-grade. By integrating it with high-performance PDAs, the company's platform enables us to broaden the capabilities of mobile multimedia, which was previously unheard of. Techniques such as ActiveSky's will help to achieve new personal solutions for mobile devices," said Shinobu Kurahashi, spokesperson, Casio Computer Co. Ltd.

"Through this trial, we would like to import such wireless multimedia technologies quickly off the mark to create a stronger mobile platform. This will help to bring applications and content closer together on mobile devices," said Kurahashi.

Trial participants will use the ACCESS NetFront browser with ActiveSky's integrated rich media player installed in the DoCoMo GFORT mobile device with P-in Comp@ct. The users will be able to guide characters in the Cartoon Networks' Dexter's Laboratory, through their latest cartoon adventures, cash in Domino's Pizza e-coupons, view fashion shows and movie trailers, enter and play interactive contests, take trivia quizzes and shop for exotic items -- all from the palm of their hand. They will even be able to have their fortunes told based on their mood selection at the time!

Wireless applications offering CEO interviews as well as distance learning and financial information are also included for business-focused users.

Participants in the trial will have the chance to try the following applications:
-- Streaming video (play, pause and stop or download for later viewing)

-- Interactive video and rich media (animations, anime, cartoons, trivia,
contests, fashion shows, movie trailers, mobile commerce, shopping)

-- Interactive promotions and advertising (redeemable points, e-coupons,

-- SkyMail visual e-mail (create, send and receive multi-object video e-mails)

The test market, including both men and women, consists of Tokyo-area professionals and students. In addition to providing the wireless platform, ActiveSky, which recently opened an office in Tokyo, is managing the trial.

About ActiveSky

ActiveSky's technology enables the delivery of rich media to wireless devices over current, 2.5G and 3G networks. The company's end-to-end image delivery platform, containing both encoding and transcoding server technology, integrates a graphics viewer and media player, powering a new wave of personal and business interactive applications, including location-based marketing, m-commerce and streaming video.

ActiveSky has headquarters in San Mateo, Calif., with offices in Japan and Australia. For more information, visit
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Publication:Business Wire
Geographic Code:9JAPA
Date:Jun 25, 2001
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