Printer Friendly One of Key Properties in New Active Network; Corporate Network of Properties Represents Industry's Top Products & Services for Participatory Sports and Recreation.

Sports Editors

LA JOLLA, Calif.--(BW SportsWire)--July 30, 2001, the established Web registration leader for participatory sports and recreation, is one of four core businesses in a newly established network of properties, the company announced today.

The Active Network Inc., created to recognize the company's diverse and growing line of products and services, will include properties such as,, RecWare and Active Sports Marketing Group (ASMG). A new, redesigned Web site will also help professionals and participants easily navigate through services in each of The Active Network's core areas: individual and team-based participatory sports; and park and recreational activities.

"We haven't changed our business model or the core online services we offer sports participants and professionals, but we can't ignore the market's need for offline services," explained Dave Alberga, the company's president and chief executive officer. "Nearly one-half of our revenues are coming from enterprise software sales, offline registration, and sponsorship and advertising services. Our new corporate name better represents all the properties that have made the company the leading services provider for the participatory sports and recreation industry."

Through properties such as and, the company is now one of the Web's top 10 most trafficked sports sites with monthly page views topping 50 million. With more than 60 percent of events in their second and third year of registration with, the company has already increased registration transactions by 150 percent over last year. After acquiring in December 2000, the company has also boosted its team Web site count to more than 520,000 and integrated services such as online registration right into team sites for easy administration by coaches and fast sign-up and payment for players. Other new team services include fundraising and photography.

Since its merger last year with RecWare software provider Sierra Digital, the company has seen revenues jump by 50 percent for enterprise software sales and has put over 50 parks and colleges online via a new XML-based application for Web registration. Through XML-based ProActive, park and recreation agencies and colleges can now offer online registration to their communities as a seamless extension of their existing recreation management software.

The Active Network's core properties include: (, a comprehensive Web registration resource for sports participants with data management tools that ensure efficient and streamlined registration for the professionals who manage and direct individual participatory sports events; (, easy-to-use and fun community tools that help organizations, leagues, teams and individuals build Web sites, communicate information, maintain message boards, view tips and drills from top coaches, or access online registration and payment tools; RecWare (, the most widely used recreation management software and Web technologies for all levels of park and recreation facilities, colleges and military installations; and ASMG, a full-service sports marketing agency that provides the most effective channel for businesses to reach athletes at the grassroots level.

Athletes can also access services such as ActiveAdvantage, a premier membership benefits program, and Active Sports Mecca (, a performance shop for athletes.

The Active Network

The Active Network Inc. is a leading provider of technology and marketing solutions for the participatory sports and recreation industry. The company's network of online and offline properties, which includes (, (, RecWare ( and Active Sports Marketing Group, provide registration and data management tools, enterprise software systems, Web site development, advertising and sponsorship opportunities, and commerce and membership benefits. Located in La Jolla, Calif., The Active Network and its properties generate an estimated 50 million monthly page views, provide registration for more than 20,000 events and leagues worldwide, and deliver offline recreation management solutions to more than 1,000 park and recreation agencies in North America. For more information, visit or call 888/543-7223.
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Publication:Business Wire
Date:Jul 30, 2001
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