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Active adult housing specialist at National Builders event.

Barbara Kleger, president of 55+ Consulting, a division of KD Partners, LLC based in Philadelphia, recently discussed "Rightsizing: The New Boomer Lifestyle," and the wide range of choices facing the millions of baby boomers seeking an active adult lifestyle.

The session was held at the Annual 50+ Housing Council Symposium of the National Association of Home Builders (NAHB) in Denver, CO.

According to the Philadelphia resident, today's boomers are wealthier and healthier than consumers in prior generations; they are a highly diverse segment of the population; and they have vastly different needs and desires in contrast to previous retirees when it comes to choosing a lifestyle residence.

"It is vital that industry professionals gain an in-depth understanding of this generation, which dramatically differs from their parents," said Kleger. "Boomers embrace an active, youthful approach to life and are not looking to retire in the once-traditional sense. This demographic is not adverse to trying new things. As a matter of fact, they are motivated by new pursuits and refining their underdeveloped past interests."

According to the latest U.S. Census statistics, in 2006 almost 8,000 people turned 60 each day nationwide. These boomers, who were born between 1946 and 1964, have made their mark on business and society based on their overwhelming numbers. From overcrowding public schools to impacting popular culture and social issues, boomers are giving retirement a makeover.

"Boomers are seeking to balance first-floor master bedroom suites and home offices with enough room to offer visiting grandchildren their own space and a lifestyle that includes new experiences and frequent travel," said Kleger, who was recently named one of the first Certified Active Adult Specialists in Housing (CAASH) by the National Association of Home Builders.

A recognized expert in strategic planning, consumer research and marketing for active adult and continuing care retirement communities, Kleger possesses more than 30 years of industry experience. In addition, she has co-authored and taught several industry continuing education and certification programs and is a sought-after guest lecturer. Recent speaking engagements have included "A Full House: Successful Sales Techniques For Marketers" at the Pennsylvania Association for Non-Profit Homes For the Aging (PANPHA) Annual Conference.

Kleger is the founder and chairperson of the new PennDel 50+ Housing Council, which serves southeastern Pennsylvania and the Delaware Valley Region. The council is a local chapter of the NAHB 50+ Housing Council. Membership is open to for-profit and not-for-profit companies, developers and builders, marketing professionals, architects, subcontractors, realtors, and related professionals.

Information about PennDel 50+ Housing Council membership opportunities and upcoming educational seminars is available at, 215-893-3635 or
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Comment:Active adult housing specialist at National Builders event.
Publication:Real Estate Weekly
Date:Jul 11, 2007
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