Action To Action plans to bring new tech regional channel.
Action To Action (ATA), an affiliate member of the Consumer Electronics Afflation (CEA) has said it plans to bring the latest technological innovations that were unveiled at this year's Consumer Electronics Show (CES) to the Middle East, Africa and Turkey.
The company said it has already
been instrumental in bringing new technology brands to the Middle East
including LED lighting specialists Thomson Lighting.
"CES is ideal to meet with
new entrepreneurs and to identify new technologies and opportunities that can
be leveraged in new markets, and to new audiences," said Cizar Abughazaleh, managing
director, Action To Action. "The emerging markets of the Middle East, Africa
and Turkey present the perfect opportunity for innovative technologies, owing
to the presence of a growing number of SMEs who are looking for affordable yet
feature rich solutions. We established new business opportunities during CES,
which we will announce later this year."
Abughazaleh said Action To
Action's primary mission is to identify new technological innovations and entrepreneurs
from across the world and help them penetrate into new markets by building and
developing an efficient channel and distribution management system.
"For the last 30 years,
the company has nurtured an effective sales model, which allows it to be a selling
agent to penetrate specific markets within designated segments," he said.
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