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Action! AI media efforts reach potential audience of half billion in 1Q 2010.

THE APPRAISAL INSTITUTE AND ITS MEMBERS appeared in media coverage potentially seen, read or heard more than half a billion times during the first quarter of 2010, according to an internal AI report.

Among the more than 529 million media impressions, which garnered a publicity value of more than $417,000, the Appraisal Institute and its members were included in 601 news stories that appeared in 489 media outlets in three months. The Appraisal Institute and its members appeared in four of the nation's five largest newspapers, in at least 137 cities and in at least 43 states plus the District of Columbia in January, February and March.

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"It's important that we aggressively share our message that competency counts," says Appraisal Institute President Sellers, MAI, SRA. "By communicating with representatives of the country's top media outlets, the Appraisal Institute can spread the word that lenders and others should rely on competent, qualified real estate appraisers to perform valuations for risk management."

To see media coverage of the Appraisal Institute and its members, updated daily, visit the members-only area of the AI website (http://www.appraisalinstitute.org/membership/Login.aspx) and go to AI in the News.

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As part of an ongoing media relations campaign, Appraisal Institute President Leslie Sellers, MAI, SRA, conducted a three-day tour of New York City in April, visiting nine media outlets and six Appraisal Institute members. In addition to News Corporation's The Wall Street Journal, Sellers and AI Communications Director Ken Chitester visited Money magazine, Bloomberg News, CNNMoney.com, Smart Money magazine, Real Estate Forum, GlobeSt.com, Real Estate Finance & Investment and National Mortgage News. They also met with AI Designated members at TIAA-CREF, Cushman & Wakefield, Capital One Bank, J.P. Morgan Asset Management and Citigroup, in addition to visiting Metropolitan New York Chapter President Kenneth Wong, MAI.

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Title Annotation:APPRAISAL REPORT
Publication:Valuation Insights & Perspectives
Date:Mar 22, 2010
Words:310
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