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Acquisitive Eli Research purchases prestigious Element K journal business.

Element K (that's K as in Knowledge) began life in 1982 as Logical Operations Inc. to instruct employees about the then-brand-new microcomputer. Between 1986 and 1989, Logical Operations ran training workshops, began publishing "courseware," and marketed a catalog of PC and Microsoft training materials to colleges and the nascent training-center industry.

Ziff-Davis acquired Logical Operations in 1991, along with The Cobb Group, Louisville-based publisher of journals, CDs, and other online media resources for computer education. By 1993, Logical was the nation's leading publisher of personal computer training products.

In 1997 Logical Operations and The Cobb Group were renamed ZD Education and ZD Journals, respectively. They were among the first to offer online, interactive, self-paced learning sites, or "IT courses"--targeted to both corporate and consumer markets.

In 2000 U.S. Equity Partners acquired ZD Education, renamed it Element K, and restructured it into four business units focused on e-learning, courseware, newsletters and training publications, and a training center in Rochester, N.Y.

Moves into healthcare and then to Eli Research

In 2003 Element K began an online HIPAA program, to train doctors, nurses, lab personnel, managers and medical staff on the Health Care Insurance Portability and Accountability Act (HIPAA).

And that's the current Element K and Eli Research nexus. Eli produces about three dozen newsletters training medical personnel on coding compliance under the title of the 2001-acquired Coding Institute. With its recent acquisition, Eli enters the IT market and Element K moves away from publishing to "focus on building out our learning solutions practice, and specifically, services," Element K CEO Steve Hoffman said.

Eli's Greg Lindberg said, "This acquisition allows Eli Research to assertively enter the IT journals market. Indeed, we believe Eli Research is now one of the top participants in this space. As with any high quality product, we intend to invest in this product line's future."

Through a multi-year licensing agreement with Eli, Element K will continue to sell and support Eli Research IT Journals.

Element K, 500 Canal View Blvd., Rochester, NY 14623, 800-223-8720, Eli Research, 222 Sedwick Road, Durham, NC 27713, 888-779-3718,
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Publication:The Newsletter on Newsletters
Date:Jul 5, 2005
Previous Article:Don Ranly honored, Megan St. John joins.
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