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Acli-Mate.

Growing up in Crested Butte, Dr. Roanne Rouse Houck saw a lot of ski vacationers cutting their trips short because of altitude sickness. The naturopathic doctor found herself reading an article in 5280 in 2002 that tipped her off that the Colorado ski industry lost $200 million due to altitude sickness, leading her to develop Acli-Mate.

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Available in two flavors -Elevation Orange and Mountain Grape--the low-calorie sports drink features a proprietary blend of herbs that help combat altitude sickness and improve physical performance at high elevation.

"It supports the adrenal glands and helps get more oxygen through the blood to the muscles," says Marketing Manager Rob Strickland. "It strengthens the walls of your red blood cells." About $1 per pack or $25.99 for a 30-serving tub retail.

Made by Acli-Mate Formulations LLC, Gunnison, (866) 641-5361, www.acli-mate.com. Also available at Whole Foods; a store locator is on the website.

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Title Annotation:[small biz] COLORADO COOL STUFF
Author:Peterson, Eric
Publication:ColoradoBiz
Date:Apr 1, 2011
Words:153
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