Acer appoints BDL Group as distributor for UAE.
Dubai-based distributor BDL Group has announced it has signed as a distribution partner for PC manufacturer Acer Group for the UAE and other GCC markets.
BDL Group's appointment follows Acer's decision in March
this year to re-appoint the distributor as its partner in the Kingdom of Saudi
In terms of the agreement, BDL Group will supply the retail and traditional dealer channels in the
UAE, Qatar, Kuwait and Bahrain with Acer's consumer and commercial range of
products including tablets, projectors, display panels and notebooks including
the Extensa and Aspire range.
Tamer Ismail, CEO at BDL Group, said the company is
delighted to have extended its partnership with Acer and is looking forward to
growing the business in the UAE. "We have worked with Acer in the past
from 2003 to 2008 and helped the vendor to develop its notebook business in
KSA, Egypt and Iraq," he said.
Ismail said the latest deal for the UAE market will see
BDL supply channel partners in the country with the vendor's commercial and
consumer range of products. "We are delighted with the extension of our
distribution partnership to address the UAE and other GCC countries in addition
to KSA. We believe that the business we are doing going forward is a win-win situation
for both companies," he reiterated.
Ismail further said that the UAE remains a strategic and
important market for BDL Group and the company is planning to grow the business
in the UAE and the rest of the GCC just like its has done in KSA.
"Partnering with Acer not only broadens our product
portfolio, but also gives our channel partners the opportunity to work with a
distributor that is a one-stop shop. We will be growing Acer's share in the
UAE market," he said.
Ismail said the company will also help to support Acer's
with post-sales support.
David Drummond, vice president, Acer Middle East and
Africa, said the relationship with BDL Group goes back many years ago when the
company represented the entire range in KSA. "We have seen good results of that
relationship with BDL in Saudi Arabia in terms of market share growth," he
Drummond added that appointing BDL to supply the UAE
channel is a natural progression for Acer as the alliance also sees the company
introduce the Extensa range in the market. "Although it's early days, we are
happy with the success and the different market segmentation that BDL has
opened for our Extensa portfolio," he added.
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