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AccuStream Research: Streaming Video Ads Running on Sites Serving More Than 1 Billion Video Streams Per Month in '05.

MONTEREY, Calif. -- Streaming video advertising and sponsorships are being placed against sites with an aggregate of more than 1 billion streams served per month, according to a new report published by AccuStream iMedia Research.

The research report, Streaming Video Avails 2000-2005: Inventory History and Growth By Site, includes a detailed chronicle of streaming video advertising initiatives and formats across the sites with streaming advertising in 2005, coupled with a multi-year streaming video usage and trend analysis for each site.

This report compares the type of inventory available across sites with streaming advertising, historical and current CPMs and general placement formula (pre-roll, post roll, out-of-media-player and inserted).

Sites from America Online to Yahoo, MSN Video, StupidVideos.com, ESPN, FoxNews, FoxSports, IFILM, Feedroom and many more are analyzed in the report.

"Video avails have continued to grow as the broadband Internet has matured," stated Paul A. Palumbo, research director with AccuStream.

"A significant number of sites owned by major media brands that experimented with streaming video advertising in 2000 and 2001, and then moved behind subscription services re-emerged as ad-supported content sites in 2004 and 2005," he added.

"In addition, many top streaming media sites are owned by major media brands (Time Warner, Yahoo, Disney, Microsoft/NBC) which puts them squarely in line to benefit from a new broadband component to on-air television buys.

"We further believe the entrance of Macromedia and its Flash video solution, combined with provisioning support at the CDN level in support of streaming ad initiatives, plus a desire by advertisers to take advantage of rapidly expanding universe of video avail inventory signals a period of rapid revenue growth."

Pre roll advertising is also appearing in subscription-based content, such as ABCNews On-Demand and CNN Newspass. There is also growing inventory not tied to particular media players (over 3+ billion impressions delivered in the 1st Q '05).

The report also examines gateway video inventory available on Internet music radio sites, with historical through present day analysis.

AccuStream iMedia Research (http://www.accustreamresearch.com) publishes the monthly reports iBroadcast Stream Report, iBroadcast Avails Report, iBroadcast Mobile Content Report, and numerous other annual streaming media reports with extensive market data and expert analysis.
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Publication:Business Wire
Date:May 17, 2005
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