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Accrue Software Named One of DM Review's Top 100 Business Intelligence Vendors.

Busiess Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--Nov. 17, 2000

Accrue Software(R), Inc. (Nasdaq:ACRU), the leading provider of analytical eCRM solutions for powering customer interactions, today announced it has been named one of the Top 100 Business Intelligence Vendors by DM Review Magazine.

DM Review, published by EC Media Group, covers business intelligence (eBusiness, customer relationship management and data warehousing) across all major industries. The Top 100 vendors were selected by the readers of DM Review based on a survey conducted via the Web by Market Perspectives. Last year this ranking was identified as the Data Warehouse 100. Since data warehousing has become universally accepted as required infrastructure for strategic business intelligence initiatives, DM Review decided to change the name of the award this year to represent a broader spectrum of business intelligence-related products and services.

"We are honored to have been selected by the readers of DM Review as one of the top 100 vendors for the second year in a row," said Rick Kreysar, president and CEO of Accrue Software. "During the last year we have acquired companies with best-of-breed technologies in data mining, data processing and OLAP. As a result, we now offer robust and highly scalable analytical eCRM business intelligence solutions that can handle the most demanding needs of our customers."

Accrue's analytical eCRM solutions help companies build long-term relationships with their customers by providing a clear picture of their customers' response to marketing and merchandising initiatives. Built on open standards, Accrue's solutions can be customized to meet any company's analytics needs. Companies that have invested in operational eCRM solutions such as BroadVision, DoubleClick, and Art Technology Group, can also leverage Accrue to measure the effectiveness and reach of their existing marketing initiatives.

Accrue's installed base of over 1000 customers include FedEx, Kodak, Dow Jones, MTV, Kmart,, Target, Lands' End and Staples.

About Accrue Software

Accrue Software is the leading provider of analytical eCRM solutions for powering customer interactions. Accrue's complete line of analytic applications offers companies the ability to target their most profitable customers by understanding behavior and purchasing trends for different visitor segments: Converting Clicks to Customers(TM).

Accrue Software was founded in 1996 and has its headquarters in Fremont, Calif., with regional sales offices throughout the U.S., and an international headquarters in London, England. Accrue has strategic partnerships with Annuncio, Art Technology Group, ABC Interactive, BroadVision, DoubleClick, IBM, Informix, Intel/iPivot, JDA, MarketFirst, MicroStrategy, OgilvyOne Interactive, Open Market, Oracle Corporation, Siebel, Unica, Vignette, and Xchange. Accrue Software can be reached at 1-888-4ACCRUE or 510/580-4500 and at

Note to Editors: Accrue, Accrue Insight, Hit List, Vista, BuyPath, DataLink, Decision Series and NeoVista Assort and Profile are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.
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Publication:Business Wire
Date:Nov 17, 2000
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