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Accountant's "Focus-On" Brochure Program. 15 vols.

WPI Communications, Inc., Attn: Tracey Magliaro, 55 Morris Avenue, Springfield, NJ 07081, (800) 323-4994, call for cost information.

This series of 15 detailed brochures was designed as a marketing tool for accounting firms. Brochure titles include: Retirement planning, Interest Expense Deductions, 401(k) Plans, Travel and Entertainment Expenses, Estate Planning, Individual Retirement Accounts and Real Estate Ownership as well as eight other topics which may be of interest to small business clients and prospective-clients. The single-subject publications printed in two colors on high quality coated stock and can be custom-imprinted with a firm's name, address and individual artwork to personalize each publication to a specific practice. As part of a firm's marketing strategy, the brochures can convey the firm's professional image and can be used and distributed in a variety of ways to maintain and expand your client base. Brochures can be displayed in offices, at client or prospect meetings, as "calling cards" at presentations and seminars, as inserts to client newsletters, as statement inserts or as a direct mailing campaign. To improve your visibility to existing and prospective clients, this brochure program could prove beneficial.
COPYRIGHT 1991 National Society of Public Accountants
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:The National Public Accountant
Article Type:Book Review
Date:Jul 1, 1991
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