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Accolades for Top Ad Moms; Honors For Balancing Work And Advertising Career Bestowed By AWNY And Working Mother Magazine.

NEW YORK -- What does it take to succeed as a working mother in a high-stress, fast-paced business? To find the answers, look no further than the new list of Advertising Working Mothers of the Year, released today by the Advertising Women of New York (AWNY) and Working Mother magazine, which will celebrate the accomplishments of these exceptional women at a luncheon in New York City on November 18th.

"Working mothers take a lot of flak in the press, but the fact that over a hundred nominations poured in for a stunning array of successful women in the advertising field - women who have full and rewarding personal and professional lives - this is a true testament to how well we actually are doing," says Carol Evans, president of AWNY, mother of two teenagers, and CEO of Working Mother Media.

This new award honors women at all career stages who are playing a pivotal role in the dynamic, creative and lucrative field of advertising, according to Evans. "Our winners represent the cream of the crop: Trailblazers who've paved the way for the current generation of working mothers, Established Moms who've served as the backbone of the industry for 25 years, and Up & Comers, strong role models who are changing how companies do business. We believe it's time these working moms received recognition for their achievements."

The culmination of the Working Mother magazine's yearlong 25th anniversary celebration, the Advertising Working Mother of the Year awards tout these top moms in all areas of the ad world. And, while these women come from different corners of the industry, according to Evans, they all share a common trait: the great joy of being a working mother.


Established Moms

Lisa P. Baird -VP, Worldwide Integrated Marketing Communications, IBM

Baird leads all facets of IBM's marketing communications functions and still finds time to coach her daughter's LaCross team - and enjoy her other two children.

Marsha Brooks-Marin - VP, Marketing Fine Fragrances and New Business Development, Coty Beauty

This working mom is responsible for development and marketing of new beauty licenses, and for finding interesting ways to entertain her two children.

Donna Campanella - Director, Team Leader, Pfizer Inc

A mother of one, this veteran of the media world sits on several prominent boards and loves sitting with her son's Yankees games.

Jerri DeVard - Senior VP, Brand Management and Marketing Communications, Verizon Communications

Mother of two, DeVard leads all initiatives to strengthen the Verizon brand worldwide, and she serves on the Tommy Hilfiger Board of Directors and the Pepsi Cola African-American Advisory Board.

Diane Epstein - Senior Partner, Director In Charge, J. Walter Thompson

Epstein just signed on at JWT to head the HSBC account, and recently collaborated with her young daughter to write Tokoloshe: A Zulu Tale, a children's book inspired by her South African roots.

Mary Fritz-Wilson - Team Leader/Sr. Mgr., Clairol Media Planning Group/Procter & Gamble's Clairol

Mother of a "tween," Wilson is a respected media authority who is transitioning from managing Clairol Media Planning to a role in Corporate P&G Media managing Media Marketing Programs for all brands.

Yvonne Furth - President & COO, Draft Chicago

Award-winning advertising mom of two who oversees all agency operations and charity initiatives and has remained happily married after 20+ years to high school sweetheart.

Sonia Maria Green -- Hispanic Marketing Director, General Motors

Mother of two teenage boys, Green oversees the creation of marketing and sales strategies for GM's U.S. Hispanic market and believes in the power of passion as a driver for work, kids and family.

Caryl Hahn -- VP, Global Media, MasterCard International

A mother of two, Hahn is responsible for managing MasterCard International's total advertising investment as well as two active school-aged children.

Carla Hendra - President, OgilvyOne North America

Hendra is a thought leader in the world of digital and direct marketing, supervising 700 staff in four offices and manages three children at home.

Susan Jones -- EVP, Buying Optimization Officer, MediaCom

This mom's infectious can-do attitude helps her manage her work and family of two young children.

Janet Lyons-- Executive Creative Director, BBDO New York

A 20-year award-winning career at BBDO, Lyons is a mother of two and also the highest-ranking female of flagship office's creative department.

Lisa Owens - Multicultural Marketing Manager, Ford Motor Company

A cause-related visionary and creator of award-winning advertising, Owens is a strong supporter of her three kids as well as women's causes.

Susan Montecallo Pagano - VP, Corporate Juvenile Marketing, Babies"R"Us

A mother of one, Pagano oversees all marketing, advertising and sales promotion activities and possesses extensive knowledge of infant and toddler products.

Terrie Paladino - EVP, Chief Development Officer, Publicis USA

Mother of two, Terrie is responsible for brand development, new business strategies and corporate communications for Publicis across the U.S.

Annette Stover, Marketing Director, EURO RSCG Worldwide

This working mother has fifteen years of agency experience in business development, marketing and consulting and has developed a new-found passion for all things baseball, including co-managing her son's Little League team.


Tonya D. Deniz - EVP, Managing Director, Research & Modeling, MPG

A mother of three, Deniz established group's mantra of not simply disseminators of data but propagators of intelligence.

Gay Warren Gaddis - President and Founder, T3 (The Think Tank)

Gaddis, a mother of three, founded her marketing solutions firm in 1989; today, the company is the largest, private advertising agency owned by a woman with 125+ million in capitalized billings and 138 employees.

Elaine Hinton - Executive Producer/Broadcast Manager, TBWA/Chiat/Day LA

This mother of one helped build the largest production department on the West Coast. Beloved by her coworkers, she acts as mentor and friend to many.

Audrey Siegel-Mevorah - EVP, Director of Client Services, TargetCast TCM

Siegel is a consummate media professional who has raised two strong daughters; she's a great mentor, moderator and negotiator at home and at work.

Nina Werner - Partner, Chief Financial Officer, Deutsch Inc.

Mother of four and grandmother of eight, Werner helped engineer the sale of world's largest privately held ad agency to IPG, and she currently oversees all financial aspects of the company.

Up & Comers

Buffy McCoy Kelly - VP, Group Creative Director, Business Development Director, Neiman Group

Mother of 2, Kelly creates national award-winning work for Neiman Group's clients, and now leads the way in business development, increasing agency billings by 12.5% in 6 months.

Elena Marroquin - Vice President of Strategy, Tapestry

Mother of 2, Marroquin leads strategic planning director across all clients and is the driving force behind company's expansion.

Jill Novak - SVP, Group Account Director, Saatchi & Saatchi

Mother of two, Novak's consumer package goods expertise consistently lands Saatchi & Saatchi awards and accolades.

Jill Nottestad Rasmussen - Principal, Promoting Public Causes, Inc.

This mom's expertise in cause marketing and communications shows in her commitment to family and community.

Julie Roehm - Director Marketing Communications, DaimlerChrysler Corporation

Mother of two, Roehm is responsible for all branded communication efforts for the multi-billion dollar Chrysler Group.

Advertising Women of New York (AWNY)

AWNY was founded in 1912 as the first women's association in the communications industry. The organization now consists of more than 1,000 dynamic, influential women and men representing the advertising, marketing, media, promotion and public relations fields. AWNY is an active affiliate of the American Advertising Federation.

Working Mother Magazine

Celebrating its 25th anniversary in 2004, Working Mother magazine reaches nearly 3 million readers and is the only national magazine for career-committed mothers. Its 19-year signature initiative, 100 Best Companies for Working Mothers, is a benchmark for work/life practices in corporate America. In 2003, the magazine published its first annual list of the Best Companies for Women of Color and held regional and national events on the topic. The publication is part of Working Mother Media (WMM), which also owns the National Association for Female Executives (NAFE), NAFE Magazine, and the annual 100 Best Companies WorkLife Congress. In 2005, WMM will launch a new annual publication, Working Through Pregnancy.
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Publication:Business Wire
Date:Nov 15, 2004
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