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Acclaim Sports Signs Exclusive Deals With George Foreman and Roy Jones, Jr. to Headline HBO Boxing Video Game.

Sports Editors/Boxing Writers & Columnists

GLEN COVE, N.Y.--(BW SportsWire)--April 19, 2000

Acclaim Entertainment, Inc. (NASDAQ:AKLM), a leading worldwide interactive entertainment company, today announced that it has signed exclusive multi-year agreements with George Foreman and Roy Jones, Jr. Foreman and Jones will serve as spokesmen for the upcoming HBO Boxing video game, to be released this Fall on the PlayStation(R) game console.

Acclaim recently announced an agreement with HBO Properties, the licensing and merchandising arm of Home Box Office, to produce licensed HBO Sports boxing video games.

Foreman, a former two-time world heavyweight champion, and Jones, Jr., the undisputed light-heavyweight champion of the world, will appear in the game, on packaging, and in advertising and promotional materials.

"We have a winning one-two combination in George Foreman and Roy Jones, Jr.," stated Michael Jerchower, director of licensing for Acclaim Sports. "There is no boxer on the planet that is more colorful and beloved than George Foreman, and Roy Jones, Jr. is in a class of his own. Our marketing campaign will fully tap their star power to make sure boxing fans are fully aware of this blockbuster title."

"Whether I'm fighting in the ring or playing in the HBO Boxing video game, I can still bring a whooping to all these younger guys," exclaimed Foreman.

"I've been a video game player my whole life and I am excited to join the Acclaim Sports team," said Jones, Jr.

HBO Boxing's stable of fighters will be headlined by Foreman, who currently serves as a boxing commentator for HBO Sports, and Jones Jr., a fellow HBO Sports commentator who is widely regarded as "pound for pound" the best fighter in the world. Over 30 boxers, including former legends, current champions and future stars will round out the game's roster. Acclaim Sports will release a list of the game's other featured boxers before the industry's largest trade show, Electronic Entertainment Exposition (E3), May 11-13.

HBO Boxing will incorporate the distinct look and feel of HBO Sports boxing telecasts, featuring authentic HBO Sports graphics and theme music, along with real-life boxing venues. Renowned HBO Sports broadcast team members Jim Lampley, Larry Merchant, and Harold Lederman will provide in-game commentary. Fighters will display their real life skills and attributes. Fighters will start in gyms and work their way up the ladder of HBO Sports' boxing series: KO Nation, HBO Boxing After Dark, HBO World Championship Boxing, and the pinnacle of professional prize fighting -- TVKO Pay-Per-View from HBO.

HBO Boxing is being developed by Osiris Software Design Studios, Inc.

Acclaim Entertainment Background Information:

Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain and Australia. Acclaim also distributes entertainment software for other publishers worldwide and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York, and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information, please visit our website at http://www.acclaim.com.

HBO Properties Background Information:

HBO Properties, a subdivision of Time Warner Entertainment Company, L.P., oversees the licensing and merchandising of all of Home Box Office's properties.

PlayStation and the PlayStation logos are registered trademarks of Sony Computer Entertainment Inc.

Editors Note: For artwork and screenshots of Foreman and Jones, along with HBO Sports, HBO Boxing and Acclaim Sports logos, please visit Acclaim's FTP Site at ftp://38.240.105.53.
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Publication:Business Wire
Date:Apr 19, 2000
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