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Access RSS Anywhere with Attensa for Outlook 1.2 and Attensa Mobile.

PORTLAND, Ore. -- New RSS readers make it easy to access and synchronize RSS in Outlook, Online and on mobile devices

Attensa, Inc., a leading developer of RSS software for business, today released Attensa Mobile, an RSS reader for mobile devices, and the newest version of Attensa for Outlook, an RSS reader with a feature set designed for business users. With these new Attensa RSS readers, users can access their RSS feeds anywhere - in Microsoft Outlook, on the Web and on mobile phones and PDAs. The new Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. They use Attensa AttentionStream(TM) synchronization to monitor every action from reading and deleting articles, updating feeds and tagging articles. Every action is instantly synchronized in Outlook, Online and on mobile device so articles read, organized and deleted in any workspace are kept up to date no matter where they are accessed. Users can stay current with the latest information on any computer and on their mobile devices without wasting time wading through duplicate content.

Attensa Mobile - Stay Current Everywhere

Attensa Mobile helps users get more out of their Web enabled mobile phone or PDA and stay on top of up-to-the-minute RSS news and information anywhere. Attensa Mobile is a web application for mobile RSS with significant speed and usability that connects mobile devices to Attensa Online to synchronize them with Outlook and the Web. It's fast and efficient with a clean, highly readable layout designed specifically for smaller screens.

Attensa Mobile is available free to anyone with an Attensa Online account. Getting started using Attensa Mobile is a simple three step process:

1. Open an Attensa Online account by registering at

2. Download the Attensa Mobile to your phone or PDA by opening this webpage in the mobile device browser:

3. Use Attensa Online or Attensa for Outlook to manage RSS subscriptions

"People are looking for RSS tools to help them stay current everywhere," said Craig Barnes, CEO of Attensa. "Attensa for Outlook 1.2 and Attensa Mobile are designed to provide people with easy to use, secure RSS readers that track and monitor constantly changing business information anywhere."

Attensa for Outlook 1.2 - RSS Reader Designed for Business Users

Attensa for Outlook is the RSS reader designed for business users looking for an easy to use, secure RSS reader for Outlook that helps track and monitor constantly changing information without having to search or request it. The newest version supports AttentionStream(TM) synchronization with new Attensa Mobile and Attensa Online.

--Access feeds anywhere - in Outlook, Online and on Mobile Devices - Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers, users can access RSS feeds anywhere - in outlook, on the Web and on mobile devices.

--Safe and Secure Subscriptions to Internal and External RSS feeds - Attensa RSS readers handle secure feeds with authentication credentials to insure critical information is only being read by authorized viewers.

--Automatically Find, Preview and Add RSS Feeds - The Attensa toolbar for Internet Explorer and Firefox automatically alerts users when RSS feeds are discovered on a webpage, minimizing search time. Users can preview the articles before deciding to subscribe.

--Easy to Use & Easy to Read - The clean UI design with resizable panes and multiple views makes it easy to stay current with fast-breaking business information. Attensa for Outlook supports custom style sheets that match corporate brand standards.

--Powerful Automated Search Tools - The use of persistent targeted RSS searches to continuously deliver highly relevant information slashes the time it takes to stay on top of rapidly changing information.

--Create, Import and Export Custom Reading Lists - Create custom sets of newsfeeds for the whole company, departments and workgroups. Easily import and export reading lists based on OPML files comprising custom lists of news feeds.

--Keep Feeds and Articles Organized with Tagging and Categories - Attensa for Outlook supports categories or hierarchical folders and tagging to keep feeds organized, accessible and searchable.

--Republish to Blogs and Forward Articles as Easily as Sending and Email - Users can effortlessly post content from RSS news articles or email to blogs without leaving Outlook or loading a browser. Select and add text in the Outlook email format and click the Publish button in the Outlook toolbar. Attensa for Outlook currently supports Blogger, Live Journal and Typepad blogging tools.

--Easy to Support - Attensa for Outlook is unobtrusive and has a minimal memory impact on Outlook performance. The Attensa RSS Engine Works in the background to gather, process, organize and store RSS feeds whether Outlook is running or not.

Pricing and Availability - Attensa for Outlook 1.2 is available immediately for download on the Attensa Web site ( for $30. In addition to a copy of the product, the payment includes a one year subscription to AttentionStream synchronization with Attensa Online and Attensa Mobile.

AttentionStream(TM) Synchronization - One Step Closer to Smart RSS

Attensa's AttentionStream(TM) technology is designed to help people cut through information overload by delivering fewer and more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

About Attensa

Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at and at our blog at

(C)2006 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 2, 2006
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