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Acceleration Community of Companies Acquires Marketing Companies MKG, Pink Sparrow.

MANews-(C)2009-2019

11 November 2019 - California, US-based media, marketing and communications company Acceleration Community of Companies has acquired creative agency MKG and design and fabrication shop Pink Sparrow, the company said.

The private transaction was led by ACC Founder and CEO Michael Nyman and Maneesh K. Goyal, entrepreneur and founder and chairman of MKG and Pink Sparrow. Terms of the transaction were not disclosed.

ACC said gaining a position in the experiential space is critical specialisation to begin the build out of its community of companies.

MKG is a creative agency specialising in brand experiences.

Helmed by an all-female leadership team, MKG creates live experiences for industry-leading brands through a range of mediums such as launch events, retail environments, sponsorship activations, mobile tours and more.

Pink Sparrow is a design and fabrication shop specialising in experiential environments.

Comprised of a team of creators driven to bring inspired ideas to life, Pink Sparrow combines design with a strategic build approach.

Composed of acquired marketing, media and communications agencies and complemented by an advisory service, Acceleration Community of Companies was created to guide and advise clients to move quickly and more efficiently with their branding, marketing and media decisions.

With ACC Advisory, the in-house consultancy practice and inter-agency team leader, ACC offers a new and integrative service approach of best-in-class specialised resources, where strategy, technology and creativity converge.

David Kingsdale, ACC's head of acquisitions, and Ron Camhi of Michelman and Robinson LLP led the deal for the buyer, ACC. Investment bank JEGI and Lowenstein Sandler LLP represented the seller, Goyal.

Country: USA

Sector: Advertising/PR

Target: MKG, Pink Sparrow

Buyer: Acceleration Community of Companies

Vendor: Goyal

Deal size in USD:

Type: Corporate Acquisition

Financing:

Status: Closed

Buyer advisor: Michelman and Robinson , ,

Comment: Terms of the deal were not disclosed

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Publication:M & A Navigator
Date:Nov 11, 2019
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