Printer Friendly

AYER AND GUMPERTZ/BENTLEY/FRIED JOIN FORCES IN LOS ANGELES; MERGER CREATES GBF/AYER, A $40 MILLION-PLUS AD AGENCY

 AYER AND GUMPERTZ/BENTLEY/FRIED JOIN FORCES IN LOS ANGELES;
 MERGER CREATES GBF/AYER, A $40 MILLION-PLUS AD AGENCY
 LOS ANGELES, April 29 /PRNewswire/ -- In a move designed to enhance service to clients and achieve a stronger position in the Los Angeles market, Ayer and Gumpertz/Bentley/Fried today announced the merger of their Los Angeles operations. Financial terms were not disclosed.
 Dom Rossi, president of Ayer U.S.A., joined Dick Fried, president of GBF, in Los Angeles, where they reviewed details of the merger with the staff of both agencies.
 The agreement provides for Ayer Tuttle, Ayer's office in Los Angeles, to immediately join forces with the Gumpertz/Bentley/Fried agency, creating the new agency, GBF/Ayer. Members of the Ayer Tuttle staff will move to expanded space at the GBF offices at 5900 Wilshire Blvd. Fried will head the merged agency. Donna F. Tuttle, of the independent Donna F. Tuttle & Associates public relations firm, will serve GBF/Ayer in a consulting capacity. Tuttle has also recently co- founded a privately owned investment firm, Korn-Tuttle Capital Group, and serves as president.
 GBF/Ayer will employ 45 people and include Doubletree Hotels, Proctor & Gamble (Sunny Delight), Los Angeles Department of Water and Power, Money Quik ATM machines, Malaysia Airlines and the Palm Springs Aerial Tramway among its clients, and serve the West Coast needs of several Ayer/New York clients. Combined billings will top $40 million.
 "We became aware of the work at Gumpertz/Bentley/Fried because of our mutual relationship with Proctor & Gamble," said Rossi. "They are a very creative and strategic agency. We are delighted to be joining forces with them in Los Angeles."
 Said Fried, "The very competitive Los Angeles market requires a certain critical mass to compete efficiently. This merger will make us larger and more visible, to say nothing of the enhanced talent and services we'll now be able to deliver to our clients."
 GBF, founded in 1959, reported billings of $23 million. Ayer, which has been represented in Los Angeles since 1943, reported 1991 billings of $22 million in Los Angeles. Both agencies are independent and now, as GBF/Ayer, join the $1.4 billion Ayer worldwide advertising agency network.
 -0- 4/29/92
 /CONTACT: Victoria Horstmann of Ayer, 212-474-6003, or Kathy Richards of GBF, 213-931-6301/ CO: GBF/Ayer; Ayer U.S.A.; Gumpertz/Bentley/Fried ST: California IN: ADV SU: TNM


AL-JL -- LA017 -- 4445 04/29/92 13:41 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 29, 1992
Words:408
Previous Article:THREE DIRECTORS RE-ELECTED TO MCGRAW-HILL BOARD
Next Article:MARATHON ESTABLISHES RUSSIAN OPERATIONS ORGANIZATION HEADED BY RAMON G. CLEMENTS


Related Articles
GBF/AYER ADDS $12 MILLION WITH ACQUISITION OF POOL COMMUNICATIONS
Grey Los Angeles Appoints Peter Mooney as Creative Director Darlene Hayman Joins as Media Director.
Harold Ayer Obituary; August 15, 1916 - March 6, 2003.
Beth Ayer Design Offers Its Clients Inspiration, Clarity and 'The Home That You Deserve'.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters