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AWT earns accolades for digitally-printed Blissful Body product line.

AWT Labels & Packaging, a label and flexible packaging supplier headquartered in Minneapolis, MN, USA is producing award-winning labels and boosting sales with its HP Indigo WS6000 Digital Press. AWT specializes in the personal care, food & beverage, health & beauty, household and a range of other markets. AWT recently produced intricate labels for a long-standing personal care client, The Village Company. The Village Company needed to produce eye-catching, distinctive labels envisioned by its designers for the Blissful Body product line launch. AWT recommended a metallic material with a gloss laminate and seven-color printing. The end result was a 3D-looking label with a metalized sheen that contributed to a large lift in Mother's Day sales, The Village Company attributes the sales increase to the gift-able nature of the packaging.

"While developing concepts for the Blissful Body line, we knew we needed a label converter we could trust to bring our vision to life, and AWT Labels & Packaging was the perfect fit," says Stacey Runke, senior graphic designer, The Village Company. "The Village Company has a strong partnership with AWT Labels & Packaging as our leading label supplier, and we have grown to rely on Its dependable color quality to maintain our brand's integrity."

In addition to winning praise from The Village Company, AWT won best of category and best of class for the Blissful Body product line in the Printing Industry Midwest award competition.

"AWT is committed to providing Our customers high-quality, consistent and eye-catching labels and flexible packaging," adds Ted Biggs, production manager, AWT Labels & Packaging. "The HP Indigo WS6000 Digital Press enables us to meet strict brand requirements and offer customers high-value applications with impeccable color registration and very fine lines that can only be created using digital technology."

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Title Annotation:INDUSTRY: News
Publication:Label & Narrow Web
Date:Sep 1, 2015
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