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AVIVA SPORTS MAKES IT EASY FOR YOUNG PLAYERS TO BE 'FOOTBALL HEROES'

AVIVA SPORTS MAKES IT EASY FOR YOUNG PLAYERS TO BE 'FOOTBALL HEROES'
 SAN FRANCISCO, Sept. 15 /PRNewswire/ -- This fall, as the football season kicks off, even the youngest players can pass, throw and catch like the pros with the Aviva Sports football. This brightly colored, foam football is specially designed to help children ages 5 and up develop fundamental football skills and feel like winners.
 Like all Aviva Sports toys, which include baseball bats, tennis racquets, golf clubs and more, the football has been scaled and proportioned to promote confidence and fun. Light enough for beginners to catch, the football is also realistically weighted for power passing, making it fun for the whole family. In addition, the football features an easy-grip surface for better catches and super spirals.
 "As the competition heats up this season, parents have a great opportunity to introduce their kids to the fun and excitement of playing football," said Michael Cookson, Aviva Sports president. "It's a simple but extremely enjoyable way for parents and kids to become active sports participants."
 Aviva Sports football has an approximate retail price of $9.99 and is available at toy and sporting good retail outlets nationwide including Kmart, Target, Toys "R" Us and Wal-Mart.
 Founded in 1988, Aviva Sports Inc. is a wholly owned subsidiary of Mattel Inc. (NYSE: MAT) and is a leader in the design, manufacturing and marketing and marketing of Sport-Toys.
 -0- 9/15/92
 /NOTE TO EDITORS: Photos and color slides are available on request. Aviva Sports and associated trademarks are owned by Aviva Sports Inc./
 /CONTACT: Laura Segall or Roberta Silverman of Rogers & Associates, 310-552-6922, for Aviva Sports/
 (MAT) CO: Aviva Sports; Mattel Inc. ST: California IN: HOU SU: PDT


SM -- NYLFNS4 -- 9413 09/15/92 06:49 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 15, 1992
Words:294
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