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AVIS ANNOUNCES A NEW CAR RENTAL CONCEPT: THE 'ANYWHERE RENTAL'

 GARDEN CITY, N.Y., Feb. 2 /PRNewswire/ -- Offering flexibility, savings and convenience to frequent travelers with special needs, Avis has introduced an innovative car rental concept: the "Anywhere Rental." For a monthly rate, a customer can check-out one rental car at a time, as frequently as he or she needs to, from any Avis corporate or participating licensee location throughout the United States, at any time during normal location operating hours.
 To receive the Anywhere Rental rate, customers enter into a three- month agreement with Avis. Anywhere Rental customers are guaranteed a car anytime during the duration of the contract if they reserve in advance, even if the Avis location is in sell-out status.
 The Anywhere Rental was designed to meet the needs of travelers who experience bursts of high-travel. These may include auditors, engineers or technical trouble-shooters who may travel to a variety of cities but may also need to return and depart from their home base during this period.
 The Anywhere Rental can be especially useful to corporate customers who travel more than 50 percent of the time but can also be ideal for relocations. Tourists on extended trips that take them from city to city may find the Anywhere Rental especially convenient and economical. Avis service agent Jim Brown of Syracuse, N.Y., discovered a need for this type of program while talking to a frequent customer. Brown then developed an Avis solution and presented his idea to management.
 "The Anywhere Rental Program is a natural outgrowth of existing car rental rate programs," said Robert Cardillo, vice president sales and marketing-U.S. rent a car at Avis. "Traditionally, we have had daily, weekly and monthly rate programs, all founded on the premise of the renter keeping the same car in the same geographic location. The Anywhere Rental Program is a completely new way of offering the discount of a monthly rental program without geographic, rate or availability restrictions. A car will always be available, anywhere, for the one monthly rate the customer and Avis have agreed to."
 The flexibility of the Anywhere Rental Program helps customers enjoy additional savings over their total travel and transportation costs. For example, customers traveling to and from their home base will no longer have to worry about transportation and logistics to and from the airport, or airport parking fees.
 The "Anywhere" program also provides a simplified renting and billing procedure. Customers use an Avis central billing credit card when renting the car and receive a single monthly statement that details monthly fees, and fixed and optional charges.
 While advance reservations are required to guarantee a car during peak rental periods, "Anywhere" renters can change or make last minute travel plans without having to worry about additional rental car costs or availability. Anywhere customers also have the added convenience of a separate toll-free 800 phone line to make their reservations.
 The Anywhere Rental Program is now available to Avis' corporate customers with plans to make the service available to all types of travelers. The monthly rate is for rental charges, and includes unlimited mileage. Optional insurance coverages, one-way drop-off charges, Loss Damage Waiver (LDW), state and local taxes, and refueling service charges are additional.
 Anywhere renters can choose form a variety of car models, can choose to use Avis Express and Preferred renter programs, and frequent flyer points are awarded to Anywhere customers with each qualifying rental.
 -0- 2/2/93
 /CONTACT: Robert LeValley of Avis, 516-222-4716/


CO: Avis, Inc. ST: New York IN: LEI SU: PDT

CK-WB -- NY026 -- 1770 02/02/93 10:51 EST
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Publication:PR Newswire
Date:Feb 2, 1993
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