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AVID INTEGRATES NVIDIA TECHNOLOGY INTO EDITING SYSTEMS.

Avid Technology, Inc., has integrated NVIDIA technology into a range of its nonlinear editing and finishing systems, starting with its new Avid Symphony Nitris system. Professional content creators who use the Avid Symphony Nitris system will be able to harness the power of fully integrated NVIDIA Quadro FX 3400 professional graphics solutions, which deliver real-time rendering and leading edge 3D effects.

"The new Avid Symphony Nitris system brings together the unmatched real-time performance of the Nitris DNA hardware with the powerful creative and editing tools of the Avid Symphony software. It's the perfect choice for film and television postproduction professionals working in high-definition finishing environments," said Jeff Brown, general manager of professional solutions at NVIDIA. "By integrating NVIDIA digital media technology in this new finishing system, Avid will enable its customers to produce results faster and allow more time for creative exploration."

The NVIDIA Quadro FX 3400 is a workstation graphics solution for editing and finishing video applications, outperforming competitive products in standard OpenGL workstation benchmarks. Featuring outstanding performance and precision, the NVIDIA Quadro FX 3400 delivers 256 MB frame buffer memory, up to 28.8GB/s memory bandwidth, 256-bit memory interface and support for ultra high-resolution panels up to 3840x2400.

"Avid's customers are always searching for new ways to accomplish a greater number of creative tasks in less time. As a result, they need tools that are top-notch and that deliver fast, reliable performance," said Alan Hoff, director of product management for Post Solutions at Avid. "With the NVIDIA Quadro FX 3400 under the hood of both our new Avid Symphony Nitris system and the latest version of Avid DS Nitris, we're ensuring that our customers have access to leading-edge graphics and real-time rendering capabilities. We're excited to integrate NVIDIA technology across our nonlinear editing and finishing product line and to continue offering media professionals the most robust content creation tools in the industry."

Avid has integrated NVIDIA Quadro solutions into other products as well:

Media Composer Adrenaline HD systems support:

-- NVIDIA Quadro FX 3400, 1400, and 1300 for PCI Express systems -- NVIDIA Quadro FX 1100 and NVIDIA Quadro4 980 XGL for AGP systems

NewsCutter Adrenaline systems support:

-- NVIDIA Quadro FX 1400 and 1300 for PCI Express systems -- NVIDIA Quadro FX 1100 and NVIDIA Quadro4 980 XGL for AGP systems

The Avid Xpress Studio HD, Avid Xpress Pro HD, and NewsCutter XP systems support:

-- NVIDIA Quadro FX 1400 and 1300 for PCI Express systems -- NVIDIA Quadro FX 1100 and 500 and the NVIDIA Quadro4 980 XGL for AGP systems

Both the Avid Symphony Nitris and Avid DS Nitris systems will be supported by:

-- NVIDIA Quadro FX 3400 for PCI Express systems

About NVIDIA

NVIDIA Corporation is a provider of graphics and digital media processors. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the company's Web site at http://www.nvidia.com.

About Avid Technology, Inc.

Avid Technology, Inc. is a provider of digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively.

Avid Technology can be found on the World Wide Web at http://www.avid.com.

For more information, call 408/486-8287.
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Publication:Computer Workstations
Geographic Code:1USA
Date:Jun 1, 2005
Words:580
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