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AVECOR CARDIOVASCULAR TO ESTABLISH DIRECT SALES FORCE IN NINE ATLANTIC STATES

 AVECOR CARDIOVASCULAR TO ESTABLISH DIRECT SALES FORCE
 IN NINE ATLANTIC STATES
 MINNEAPOLIS, June 29 /PRNewswire/ -- AVECOR Cardiovascular Inc. (NASDAQ: AVEC) will replace its largest distributor with a direct sales force in nine Atlantic states, the company announced today.
 Anthony Badolato, president of AVECOR, said the company and Kol Bio- Medical Instruments, Inc., the distributor for those states, have mutually agreed to sever their relationship because of current and potential future product conflicts. Kol had responsibility for all or parts of nine states on the eastern seaboard, extending from southern New Jersey and eastern Pennsylvania on the north through Florida on the South. AVECOR's sales to Kol represented approximately 19 percent of AVECOR's total sales, Badolato said.
 "The parting with Kol is an amicable one, and provides for a short transition period during which we intend to establish a direct sales force to handle the accounts previously serviced by this distributor," Badolato said. "While there may be some temporary effect on our sales, this decision fits with our long-term strategy to develop a balanced sales organization consisting of direct sales representatives, distributors and independent dealers."
 AVECOR Cardiovascular Inc., headquartered in Minneapolis, develops, manufactures and markets specialty disposable medical devices for heart/lung bypass surgery and long-term respiratory support. The company's current products include membrane oxygenators, cardiotomy reservoirs and cardioplegia systems.
 -0- 6/29/92
 /CONTACT: Curt Swenson of Swenson Falker Eilertsen, 612-371-0000 or Norm McGibbon of AVECOR Cardiovascular, 612-559-9504/
 (AVEC) CO: AVECOR Cardiovascular Inc. ST: Minneapolis IN: MTC SU:


KH -- MN001 -- 4548 06/29/92 09:13 EDT
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Publication:PR Newswire
Date:Jun 29, 1992
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