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AVALANCHE DEVELOPMENT AND ADOBE SYSTEMS ANNOUNCE TECHNOLOGY LICENSING AGREEMENT

 BOULDER, Colo., April 13 /PRNewswire/ -- Avalanche Development Co. and Adobe Systems Inc. (NASDAQ: ADBE) today announced a technology licensing agreement that allows Adobe Systems to utilize Avalanche technology in future Adobe Acrobat products. Under the agreement, Adobe will use Avalanche conversion software to allow the structural elements of native file formats, including the Standard Generalized Markup Language (SGML), to be merged into Portable Document Format (PDF) files, a PostScript-language-based file format that is the cornerstone of Adobe Acrobat products.
 "This technology agreement marries two powerful and complementary technologies: PDF, a common file format for document distribution and storage, and structured documents such as files written in SGML, a common file format document for creation and revision," said John Warnock, chairman and chief executive officer of Adobe Systems. "Together, they combine to create sophisticated PDF documents that automatically preserve a document's structural information and appearance."
 "Adding SGML tags to PDF files helps to automate the process of generating outlines, hypertext links and structure-based full text searches," said Haviland Wright, Avalanche's president. "Now, organizations that publish SGML-based documents can protect their investments while simultaneously creating universally distributable PDF files for viewing and printing. Critically, these PDF files preserve not only the SGML structure of documents, but also the exact PostScript language output by the applications that initially created them."
 A PDF file describes documents of any length while retaining text, graphics and images in a device and resolution independent format. PDF also describes additional information such as annotations, hypertext links, miniature "thumbnail" views of pages and "bookmarks" such as tables of contents and indices. SGML tags preserve the structure of electronic files by tagging the various elements of a document -- such as paragraphs, headings and illustrations. Adding structure to a document gives users the capability to perform precise searches for information, and thus retrieve more specific information.
 As with the PostScript language, PDF describes how a document will look in its final form, including, for example, information that denotes a typeface, its point size and style, i.e., formatting and layout. By contrast, structure refers to those elements that define the overall structure of a document, such as a headline, a subhead, and where text ends and begins.
 Implementing the two technologies allows SGML users to create documents that contain SGML structural tags with familiar authoring applications such as Arbortext, Author/Editor, FrameMaker, Interleaf and WordPerfect, and then automate the creation of PDF versions of those same files for electronic distribution, viewing and printing as tagged, fully formatted documents on DOS, Macintosh, UNIX and Windows platforms.
 Avalanche is a pioneer in creating tools that help organizations to take advantage of SGML. The Seybold Report on Publishing Systems has said:
 "...Avalanche Development Co. has established itself as a leading
 supplier of document conversion technology and services. Its
 flagship product, FASTTAG conversion software, is cooperatively
 marketed or resold by nearly every publishing systems supplier that
 claims to be in the SGML market."
 Using proprietary visual recognition technology, FASTTAG analyzes document structure and infers information that is frequently inconsistent or missing in the original word processing files. The software accepts a variety of document formats as input and can be configured to output any kind of markup, including SGML.
 Formed in 1985, Avalanche today licenses its products to hundreds of international business organizations, value-added resellers and OEMs.
 Adobe Systems, founded in 1982, is headquartered in Mountain View, Calif. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer and publishing suppliers, and markets a line of type and application software products. Revenue for 1992 exceeded $265 million.
 Avalanche Development Co.
 947 Walnut St.
 Boulder, CO 80302
 Phone: 303-449-5032
 Fax: 303-449-3246
 E-mail: sgmlinfo (type the "at" sign here) avalanche.com
 -0- 4/13/93
 /NOTE TO EDITORS: Adobe, Acrobat and PostScript are trademarks of Adobe Systems Inc., which may be registered in certain jurisdictions. Microsoft is a registered trademark and Windows is a trademark of Microsoft Corp. Macintosh is a registered trademark of Apple Computer Inc. UNIX is a registered trademark of UNIX Systems Laboratory. FrameMaker is a registered trademark of Frame Technology Corp. FASTTAG is a registered trademark of Avalanche Development Co. WordPerfect is a registered trademark of WordPerfect Corp. All other brand or product names are trademarks or registered trademarks of their respective holders.
 /CONTACT: Christopher Locke of Avalanche Development, 303-449-5032; or Linda Prosser of Adobe Systems, 415-962-3840/
 (ADBE)


CO: Avalanche Development Co.; Adobe Systems Inc. ST: Colorado, California IN: CPR SU: TNM

BB -- DV001 -- 5000 04/13/93 07:03 EDT
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Date:Apr 13, 1993
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