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AUTOMOBILE MAGAZINE INCREASES AD PAGES; ONLY AUTOMOTIVE PUBLICATION TO INCREASE IN 1991

 AUTOMOBILE MAGAZINE INCREASES AD PAGES;
 ONLY AUTOMOTIVE PUBLICATION TO INCREASE IN 1991
 NEW YORK, Feb. 4 /PRNewswire/ -- Continuing to run contrary to negative industry trends, Automobile Magazine was the lone major consumer automotive publication to increase advertising lineage last year.
 According to figures reported by the Publisher's Information Bureau, the number of advertising pages in Automobile Magazine increased 5 percent when compared to 1991 totals.
 The overall automotive segment was down 6.6 percent from the previous year.
 "Obviously, we are happy with these results, especially in a year which was down for magazines in general and the automotive industry," said Automobile Magazine Publisher Terrence W. Russell. "In addition to running against the trend, our fifth year was marked by exceeding our 500,000 average circulation rate base and running our largest number of ad pages ever in a single issue, November.
 "We expect to continue moving ahead in 1992 and began the year with a guaranteed 525,000 circulation as of the January 'Automobile All Stars' issue," he added.
 The youngest of the major automotive consumer publications, Automobile Magazine has rapidly caught up to a group whose veteran members go back more than 45 years. The magazine, founded by Editor/Publication Director David E. Davis, Jr., finished the year within 12 ad pages of Motor Trend, the category's oldest and best-known member.
 "Advertisers have responded to all we have done in our five-plus years," said Russell about the magazine's growth. "They appreciate the publication's quality, the bright, insightful editorial content and our ability to deliver on our promises."
 Automobile Magazine is part of the K-III Magazine Corporation which also includes New York Magazine, New Woman, Premiere, and Seventeen.
 -0- 2/4/92
 /CONTACT: Michael Geylin, 212-315-4900, for Automobile Magazine/ CO: K-III Magazine Corporation ST: New York IN: PUB ADV AUT SU:


GK-SH -- NY040 -- 6638 02/04/92 11:15 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 4, 1992
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