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Al Jenaibi International Automobiles, the official BMW importer in Oman since 2003, announced the arrival of the all-new BMW X5. The fourth generation X5 represents typical characteristics of versatility, sovereignty and luxury; and is the next edition of the most loved BMW model in the Middle East. AJIA welcomed the all-new BMW X5 to Oman at their showroom recently in the presence of VIP guests and customers.

Compared to its predecessor, the all-new BMW X5 has grown in all dimensions while still retaining its charismatic character and proportions. Its design language has become more athletic, with more clearly defined surfaces and even more precise lines; the signature sculpted bonnet has a muscular appearance, and the front overhang is even shorter than the previous model. With overall impeccable design, the all-new X5 boasts dynamic front design with its large BMW kidney grille, the focused styling of the headlights and the powerfully modelled apron, shows self-assured presence, and a robustness that is typical of BMW X models.


Land Rovers highly-anticipated luxury compact SUV, the New Range Rover Evoque, has been revealed in Londons creative East End with a high-energy display which saw a number of vehicles driving across digital skylines around the globe. Gerry McGovern, Land Rover chief design officer, said,When Range Rover Evoque made its debut back in 2010, it transformed the world of compact SUVs and the new model is set to continue that remarkable journey. This characterful vehicle combines refinement and fun to create that all important emotional reaction that will turn heads and make people smile. Having pioneered the luxury compact SUV market, with global sales of over 772,096 and more than 217 international awards, the new Range Rover Evoque is a sophisticated evolution of the original. Combining unrivalled Range Rover heritage with cutting-edge technology designed, engineered and manufactured in Britain it meets the needs of todays customers. Tech firsts include see through bonnet technology and a rear- view mirror that turns into an HD screen displaying a camera feed of whats behind the vehicle.


Offering drivers a world-class service to keep their Mercedes-Benz performing at the level they have come to expect, Mercedes-Benz Oman will be launching its oil change service week from December 9- 13, 2018. Owners of models registered between January1, 2010 and December 31, 2014 can visit any of the Mercedes-Benz service centres in Muscat, Suhar and Salalah and avail a special offer on oil change with 38 per cent to 50 per cent discount. Regular oil changes are a quick and easy way to ensure

your vehicle is running as it should be. Besides ensuring your car runs smoothly, it also helps to keep the engine cool, removes particles and sludge, improves gas mileage and helps the overall endurance of your vehicle, said Lawrence Good, Mercedes-Benz Oman CEO. The launch of our oil change service week is part of our commitment to provide superior care to drivers throughout the life of ownership. Our technicians will be on hand to provide the service and ensure each vehicle is functioning at its best.


Volvo Cars has reached an agreement with Baidu, the leading Chinese internet search provider, to jointly develop electric and fully autonomous drive-compatible cars with the aim of mass producing them for China, the largest car market in the world. Volvo Cars is the first foreign car maker to collaborate this closely with Baidu to jointly develop customised autonomous driving cars. The partnership will allow both companies to develop and sell these vehicles to potential Chinese customers, underlining the Swedish companys aspirations to be the supplier of choice for

mobility companies globally. Volvo Cars and Baidu will pool resources to take the next step and prepare for mass manufacturing of fully electric and autonomous cars, according to the agreement.

The collaboration with Baidu is Volvo Cars first of its kind in China and it was deliberately chosen as a partner by Baidu because of its long-standing safety credentials. Based on the collaboration agreement, Baidu will contribute with its Apollo autonomous driving platform. Volvo will provide access to its expertise and advanced technologies of the car industry.


Volkswagen Middle East has welcomed the all-new Touareg, Volkswagens high-tech flagship SUV, to the GCC region. The redesigned, redeveloped SUV provides an all-round vehicle for tech savvy and business oriented drivers. The Touareg brings with it the largest range of assistance, handling and comfort systems ever to be integrated into a Volkswagen. These are interconnected via a new central control unit, working imperceptibly in the background and making travel safer, more convenient and more intuitive than ever.

Andrew Savvas, brand director Volkswagen Middle East said:

The all-new Touareg marks another milestone in the history of Volkswagen as it charges up its market segment with pure dynamism, following on from the hugely successful previous genera- tions. The combination of the slick and expressive exterior, with the technologically advanced interior, make the Touareg the ultimate all- round vehicle for business-oriented drivers in the region. Compared to its predecessor, the third generation Touareg is moderately wider and longer. The new dimensions have positive effects on both the vehi- cles proportions and its amount of interior space, leading to a signifi- cantly larger luggage compartment.


Wattayah Motors, the official distributor of Volkswagen in Oman, successfully concluded the Volkswagen Teramont display event in Al Mouj Muscat receiving a high turnout from visitors over the course of the display. The all-new seven-seater Teramont, Volkswagens boldest and most robust SUV ever, was on display al Al Mouj Muscat from November 1 to 3, in a family event that comprised a number of fun activities designed for people of all ages. The event, which carried the hashtag #RoomForMore, focused on the unique moments that families could experience together while on the road while on the Teramont. David Ryan, general manager of Volkswagen Oman, said, We were very pleased with the turnout we received for the Teramont event at Al Mouj Muscat. The attendees actively participated in and enjoyed the entertainment we organised for the occasion. What made the event unique was the participation of the attendees in the interactive driving experiences we had organised for the Volkswagen Teramont; which in turn allowed them to experience first-hand what the Teramont has to offer.

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Publication:Oman Economic Review (OER)
Geographic Code:7OMAN
Date:Dec 2, 2018
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