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AUTO DEALERS RATE HYUNDAI A LEADER IN INDUSTRY SATISFACTION SURVEY

 FOUNTAIN VALLEY, Calif., July 15 /PRNewswire/ -- Hyundai Motor America (HMA) today announced its ratings in the Winter 1992-1993 Dealer Attitude Survey conducted by the National Auto Dealers Association (NADA). Hyundai ranked two points above Asian import averages and four points above the industry average in the "policy" and "people" categories.
 High scores received by Hyundai on the policy index indicate that dealers view the company's policies and procedures fair and considerate of dealer needs. The high ranking on the people index illustrates a high level of customer service from the company to the dealer.
 In addition to dealer satisfaction, survey findings indicate that Hyundai has improved dealer opinion in the areas of "customer satisfaction policies," "sales contacts," "service contacts" and "parts contacts."
 Doug Mazza, HMA executive vice president and chief operating officer, firmly believes the survey reflects Hyundai's efforts to improve relations with Hyundai dealers.
 "Our commitment to our dealers and to high-quality products is a primary focus at Hyundai," Mazza said. "We are devoted to continuing that focus and expect to see Hyundai's standings improve again next year."
 The recently released NADA Dealer Attitude Survey is conducted twice a year to monitor relationships between franchises and their dealerships. The information provided by the survey enables automakers to measure dealer confidence and satisfaction with the franchise. This gives manufacturers an opportunity to recognize strengths and weakness in their organization and help reinforce overall communications with dealers.
 -0- 7/15/93
 /CONTACT: Bill Wolf of Hyundai Motor America, 714-965-3508; or Bill Manassero of The Spindler Organization, 714-965-3119, for Hyundai Motor America/


CO: Hyundai Motor America ST: California IN: AUT SU:

LM-JL -- LA014 -- 1759 07/15/93 08:15 EDT
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Date:Jul 15, 1993
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