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AUTO: Toyota celebrates 7 million hybrid sales worldwide.

Toyota Motor Corporation announces that cumulative global sales of its hybrid vehicles has exceeded the 7 million unit mark as of September 30th reaching 7.053 million units * 1.

This latest million-unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.

Helping mitigate the environmental effects of automobiles is a priority for Toyota. Based on the stance that environment-friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has endeavored to encourage the mass-market adoption of hybrid vehicles.

As of this month, Toyota sells 27 different hybrid passenger car models and one plug-in hybrid model in more than 90 countries and regions. Furthermore, from the beginning of this year to the end of 2015, Toyota is planning launches of a total of 15 new hybrid vehicles, including the "Voxy Hybrid" and "Noah Hybrid" (Japan only) launched in January, the Lexus "NX 300h" launched in July and the Lexus "RC 300h" to be launched in the second half of October. Toyota will continue augmenting its hybrid line up and increasing the number of countries and regions where it sells hybrid vehicles.

Toyota calculates that as of September 30th, Toyota hybrid vehicles have resulted in approximately 49 million fewer tons * 2 of CO2 emissions-believed to be a cause of global warming-than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 18 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar sizes.

Toyota launched the "Coaster Hybrid EV" in August 1997 and the "Prius"-the world's first mass-produced hybrid passenger vehicle-in December of the same year. Since then, Toyot ahybrid vehicles have received tremendous support from consumers around the world.

Hybrid technologies, which encompass all of the component technologies necessary for the development of environment-friendly cars and which facilitate the use of different fuel combinations, have been positioned by Toyota as core environmental technologies for the twenty-first century. Toyota therefore plans to continue working to enhance performance, reduce costs, and expand its product line up-including that of environment-friendly non-hybrid vehicles-to create vehicles that are popular with consumers.

*1Including plug-in hybrid vehicles; Toyota data

*2Number of registered vehicles Eu distance traveled Eu fuel efficiency (actual fuel efficiency in each country) Eu CO2 conversion factor

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Publication:Financial Mirror (Cyprus)
Date:Oct 24, 2014
Words:403
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