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AUSTIN UNITES TO SUPPORT APPLE COMPUTER

 AUSTIN, Texas, Dec. 3 /PRNewswire/ -- Austin today turned out to extend the support of its political, business, and community leadership to Apple Computer in its efforts to expand in the Austin area. At a downtown rally, local leaders voiced their enthusiasm for Apple Computer and disappointment in their "neighbors to the North," a reference to Williamson County's decision to deny a tax incentive for Apple's planned facility.
 The event marked the unveiling of a campaign to demonstrate that Apple is welcomed and appreciated in Austin and Travis County. The campaign has the backing of elected officials, business organizations, and hundreds of community leaders and citizens who are committed to support the company.
 The campaign will organize Austin to provide incentives for Apple, expedite the construction timetable, and demonstrate community support for its employees. Leaders emphasize the economic importance of Apple's expansion and the job opportunities at stake.
 Earlier in the day, Austin officials submitted an electronic mail message expressing the city's commitment to Apple and all its employees nationwide. The message is from Austin's Mayor Bruce Todd, Travis County Judge Bill Aleshire, and Greater Austin Chamber of Commerce Board Chair Ron Kessler.
 "We want Apple to know that we are absolutely committed to do everything possible to support and reaffirm their presence in Austin. Already, Apple has become an important part of the fabric of our community. The diversity of Apple's work force reflects Austin's diversity, and we've always believed that is one of our greatest strengths," said Todd.
 In 1991, following a national search, Apple Computer chose the Austin area as the location for its customer services operations including accounting and finance functions. Apple officials cited Austin's educated work force, quality of life, and cost of doing business as reasons for choosing the area. Apple now has 700 employees at its temporary site in northeast Austin and plans to construct a $80 million facility.
 -0- 12/3/93
 /CONTACT: Becky Gadell of the City of Austin, 512-499-2402 or 389-7047 digital pager/
 (AAPL)


CO: Apple Computer ST: Texas IN: CPR SU:

TW -- NY063 -- 0354 12/03/93 16:13 EST
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Publication:PR Newswire
Date:Dec 3, 1993
Words:350
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