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AUDI INTRODUCES NEW 1993 90 MODEL AT 1991 PRICE

 AUDI INTRODUCES NEW 1993 90 MODEL AT 1991 PRICE
 AUBURN HILLS, Mich., July 2 /PRNewswire/ -- Audi of America is


introducing its automatic transmission-equipped 1993 90 S model at the same $26,650 price as its comparable 1991 90 model, the company announced today.
 The five-speed manual transmission 90 S will start at $25,850.
 Three models of Audi's new personal-size luxury sedan -- S, CS, and CS Quattro Sport -- arrive in dealership showrooms on July 6.
 "With the new 90s, we are employing the same marketing strategy that has proven successful with the Audi 100," said Richard L. Mugg, vice president in charge of Audi of America. "Our prices will match those of our Japanese competitors and they will beat BMW and Mercedes."
 "The new 90s offer the luxury touches of the Lexus ES 300 and the performance characteristics of the BMW 325 at a price closer to the Acura Vigor than either Lexus or BMW," Mugg said.
 All three 90 models are powered by the same 172-horsepower V6 that drives the mid-size 100 models.
 Standard features on S models include an AM/FM stereo cassette radio with six-speaker sound package, a power central locking system, an alarm system, a split/folding rear seat, a leather-wrapped steering wheel, headlight washers, all-season 195/65 HR 15 tires and a driver's side airbag.
 In addition to standard features in S models, the 90 CS and CS Quattro Sport models include a power sunroof, leather seat upholstery, a power driver's seat, automatic climate control, wood interior trim, and an infrared remote entry system.
 The five-speed 90 CS is $28,700 while the Quattro Sport is $32,250.
 For the first time in its 1993 90 models, Audi is offering an electronic traction control system triggered by its Bosch anti-lock braking system.
 The new traction control system maximizes road-grip during acceleration and is an additional option in an all-weather package that includes heatable front seats, windshield washer nozzles and front door locks.
 The all-weather package with traction control is $620 and without it costs $420.
 Front sport seats and Audi's full-time, all-wheel-drive system are standard in the 90 CS Quattro Sport.
 Pearlescent paint at $500 and California Compliance Equipment at $140 are options on all models, and the destination charge for all models is $445.
 S and CS model options include a four-speed, electronically controlled automatic transmission at $800. A power sunroof is a $910 option on the S model.
 Like all Audis, the 1993 90s are covered by the Audi Advantage, one of the most comprehensive owner protection plans offered by any car manufacturer. It includes:
 -- Three-year/50,000-mile warranty.
 -- 10-year limited warranty against corrosion perforation.
 -- Expense-free maintenance and routine repair for select wear and tear items for three years or 50,000 miles.
 -- Roadside assistance through a three-year membership in the United States Auto Club, Motoring Division, Inc.
 -0- 7/2/92
 /CONTACT: Patrick Fitzgerald of Audi, 313-340-5104/ CO: Audi of America ST: Michigan IN: AUT SU: PDT


JG-ML -- DE004 -- 6022 07/02/92 08:51 EDT
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Publication:PR Newswire
Date:Jul 2, 1992
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