Printer Friendly

AUDI FIRST-QUARTER SALES UP 49 PERCENT

 AUDI FIRST-QUARTER SALES UP 49 PERCENT
 AUBURN HILLS, Mich., April 6 /PRNewswire/ -- Spurred by the new


Audi 100, Audi of America, Inc. increased its first-quarter sales by 49 percent, compared with the January-March period of 1991, the company reported today.
 "Audi's resurgence is being driven by the new Audi 100," said Richard L. Mugg, vice president in charge of Audi of America.
 "We sold more 100s in the month of March than we did its predecessor model during the entire first quarter of 1991," Mugg said. "From January through March, sales of 2,463 Audi 100s accounted for 64 percent of our total sales of 3,835 cars."
 March sales of 1,662 units were up by 93 percent from the 861 units sold in March of 1991. Audi's first increase of 49 percent compares with an overall industry gain of less than 4 percent.
 Powered by a new 172-horsepower V6 engine, the Audi 100 is targeted at the Acura Legend and other import luxury sedans.
 Tests certified by the International Motor Sports Association have demonstrated the overall superiority of the Audi 100 over such competitors as the BMW 525i, the Lexus ES300, the Mercedes 300E 2.6, the Acura Legend, the Mazda 929 and the Volvo 960.
 Introduced to the U.S. market last October, the mid-size Audi 100 is the first new model in what will soon become an entirely revamped lineup of new Audis.
 Set for U.S. market introduction on May 1, are the Quattro sedan and wagon versions of the 100 and the high-performance S4 sports sedan. The 1992 luxury flagship V8 Quattro is equipped with a new 276-horsepower engine and passenger-side airbags.
 Coming this summer is the new 1993 90 series, also powered by the 172-horsepower V6.
 Quattro models, which Audi pioneered and introduced in 1980, will be available for the first time in the 90 and 100 series with automatic transmissions.
 "Most buyers in the import luxury segment prefer automatic transmissions," Mugg said. "So we believe that combining an automatic transmission with the Quattro system will make its active safety/accident avoidance advantages accessible to more potential Audi owners."
 Quattro sales have accounted in recent years for from 20 percent to 30 percent of Audi sales. "With the introduction of automatics across the line, we expect this percentage to increase significantly," Mugg said.
 Audi is the luxury marque of the world's fourth-largest car company, the Volkswagen Group. Audi sales worldwide in 1991 totaled more than 449,000 units.
 -0- 4/6/92
 /CONTACT: Patrick Fitzgerald of Audi, 313-340-5104/ CO: Audi of America, Inc. ST: Michigan IN: AUT SU: PDT


DH -- DE009 -- 5245 04/06/92 09:54 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 6, 1992
Words:445
Previous Article:ARKLA $850 MILLION SENIOR DEBT LOWERED TO 'BBB-' OFF FITCHALERT -- FITCH FINANCIAL WIRE
Next Article:NEW DOT BOOKLET HELPS DISABLED AIR TRAVELERS


Related Articles
AUDI OF AMERICA RECORDS BEST FIRST-HALF SALES RESULTS IN THE U.S. SINCE 1987
Audi Debuts A6 in Miami at the South Florida International Auto Show
Audi Records Best March Sales and Best First Quarter Performance Since 1986
Audi Records Best September Since 1986 and Best Year-To-Date Since 1987.
Audi Reports Best March Sales Ever - Record First Quarter.
Audi Posts All-Time Best March Sales - Record First Quarter.
Audi of America, Inc. Reports Increase in March 2006 Sales.
Audi Sets a September Sales Record.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters