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ATRIX INTERNATIONAL ANNOUNCES MARKETING PARTNERSHIP WITH SEARS INDUSTRIAL SALES GROUP

 ATRIX INTERNATIONAL ANNOUNCES MARKETING PARTNERSHIP WITH SEARS
 INDUSTRIAL SALES GROUP
 MINNEAPOLIS, July 9 /PRNewswire/ -- Sears Industrial Sales Group and Atrix International, Inc. (NASDAQ: ATXI) have joined together on a new marketing plan for the Field Serviced Industry. Atrix International products will be distributed and sold by the Sears Group through their Industrial Sales Catalog and their sales personnel throughout the United States. Sears has sales persons in all the major United States trading centers.
 Atrix has agreed to provide training to the industrial sales group personnel to support the sales efforts on the Atrix vacuums, filter modules and their complete line of static protection products. Atrix will also provide proprietary and all product-unique tools that will be included in Sears industry specific kits.
 The new Sears Industrial Sales Catalog, now being prepared, will carry products Atrix distributes and manufactures. This catalog will be distributed in the second quarter of the current fiscal year.
 Clifford B. Meacham, Atrix president and CEO said, "This relationship with Sears Industrial Group fits well with our goal of developing strategic marketing partners."
 Atrix International is a worldwide supplier to field service technicians in the computer and electronics industries. The company manufactures and markets printed circuit board transport cases, vacuums for copier and laser printer maintenance, static protection products and remote monitoring and telemetry systems. The company is a distributor of electronic hand tools as well as a full line of instrumentation and diagnostic products. Atrix also assembles custom tool kits.
 Atrix International is traded on NASDAQ under the symbol ATXI.
 -0- 7/9/92
 /CONTACT: Clifford B. Meacham of Atrix International, 612-894-6154/ CO: Atrix International; Sears Industrial Sales Group ST: Minnesota IN: CPR SU: JVN


MA -- MN019 -- 7967 07/09/92 15:52 EDT
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Publication:PR Newswire
Date:Jul 9, 1992
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