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ATLANTIC CANADA GOES TO SEA TO PROMOTE TOURISM

ATLANTIC CANADA GOES TO SEA TO PROMOTE TOURISM
 HALIFAX, Oct. 2, /CNW/ - A floating travel show promoting Atlantic Canada as a tourism destination will sail its way down the eastern seaboard of the United States in early April. Atlantic Canada Sea Sell '93 is one of the many initiatives funded under the Canada-Atlantic Provinces Cooperation Agreement on International Tourism Marketing.
 "The Canada-Atlantic Provinces Cooperation Agreement recognizes the long-term strategic importance of tourism to the prosperity of Atlantic Canada. The United States, as the primary international market for the region, is the major focus of the Agreement," explained Federal Tourism Minister Tom Hockin. "Atlantic Canada Sea Sell is designed to increase the region's market share of the highly competitive travel market in the eastern United States."
 The project will see the MV Scotia Prince converted into an inviting exhibit featuring travel trade seminars, display booths, entertainers and costumed animators representing Atlantic Canada. In each port, the area's travel industry and targeted members of the general public will be invited on board to discover the many benefits of an Atlantic Canada vacation. Ports being considered for inclusion on the Sea Sell '93 itinerary include Boston, Baltimore, Philadelphia and New Haven or Bridgeport.
 Some 400 private sector industry representatives are expected to take part in the promotion, along with tourism department officials from each of the four provinces and federal government.
 Representatives from the four provincial departments of tourism will be contacting industry operators in the coming weeks to discuss private sector participation in this major promotion. As the implementing partner, the Province of Nova Scotia will oversee the planning of this project.
 In a survey of the region's tourism industry, Sea Sell was ranked high on the list of projects to be considered for joint marketing efforts under the Cooperation Agreement. With the positive response from the Atlantic Canada tourism industry, and the results of research which indicated that previous Sea Sell promotions had resulted in increased visitation, the project was given the go-ahead for 1993.
 Under the Cooperation Agreement on International Tourism marketing, $10 million will be spent over three years to enhance the region's international competitiveness and seek out increased business from targeted international markets including the United States, Europe and Japan. The Agreement is cost-shared 60-40 with the Government of Canada contribution $6 million and the Governments of New Brunswick, Newfoundland, Nova Scotia and Prince Edward Island providing $4 million.
 For further information: Cathy Perks (902) 424-8991
 -0- 10/02/92


CO: ATLANTIC CANADA OPPORTUNITIES AGENCY; INDUSTRY SCIENCE
 AND TECHNOLOGY CANADA


ST: -- c0253 -- X097 10/02/92
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Date:Oct 2, 1992
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