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ATLANTA REGION FORD CAR & TRUCK SALES STRONG IN SEPTEMBER

 ATLANTA REGION FORD CAR & TRUCK SALES STRONG IN SEPTEMBER
 ATLANTA, Oct. 6 /PRNewswire/ -- A 28 percent increase in September retail car sales, 5,752 compared to those of last September, 4,480, was reported today by Atlanta Region Ford dealers.
 Sales of the Atlanta-built Ford Taurus, 1,612, jumped 25 percent over those of last September, 807. Sales of the redesigned Ford Probe increased by 79 percent over the year-ago level.
 Ford truck sales, 8,874, topped Ford car sales by 54 percent last month at the 404 dealerships in the seven-state region headquartered in Atlanta.
 The best-selling Ford car in the Atlanta Region in September was the Atlanta-built Taurus with 1,612 retail deliveries. Best-selling truck was the F-Series full-sized pickup with 3,277 deliveries.
 "September was the best month for retail car sales in the brief history of the region, formed in July 1991," said Leo Warner, regional manager. "And it was the fourth-best month for truck sales," he said.
 "As for the Atlanta metropolitan area," he said, "the latest available vehicle-registration figures -- through July -- show that Ford's cars and trucks continue to lead all competitors."
 Ford's Atlanta Assembly Plant in Hapeville continues to work two shifts on overtime to try to meet present demand as Taurus sales compete with those of Honda Accord for U.S. sales leadership.
 -0- 10/6/92
 /CONTACT: Tom Boyle of Ford Motor Company, 404-577-2277/ CO: Ford Motor Company ST: Georgia IN: AUT SU:


BR-BN -- AT011 -- 7191 10/06/92 15:46 EDT
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Publication:PR Newswire
Date:Oct 6, 1992
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