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ATLANTA HOMES IN ON TEXTILES; INTERNATIONAL GIFT & HOME FURNISHINGS MARKET.

Atlanta-When you visit the Atlanta International Gift & Home Furnishings Market -- where 31 percent of the mix is home furnishings -- you would expect to find textiles in the obvious place: Home Accents & Fine Linens. And you might logically look in Home Accents & Furnishings, Home Accents & Gift, Temporaries and even Holiday & Floral.

But would you think to look in the Gardens or AmericasMart-Atlanta's newest center, Resort & Souvenir Gift? You should.

"Textile product in all its manifestations is a core piece of our merchandise mix," said Jeffrey L. Portman, executive vice president of sales and marketing of AMC Inc., the parent company of AmericasMart.

A tour of the Market on opening day found kitchen, bedding, bath and accessories in both the usual and unusual places. Vendors said they were seeing buyers from chain stores, catalogs, and specialty gift, linen and gourmet stores, as well as interior designers and furniture dealers.

In its permanent showroom in the Gardens, Africa House -- part of Wilmington, N.C.-based Cross River Trading Co. -- featured table linens and decorative pillows in native Kuba and mud cloth, along with coordinating rugs, lamp shades, basketry, teak furniture, frames and other accessories.

"The Gardens has become a destination. It's as busy as any place in the Mart," said Marcus Rich of Africa House.

At Vance Kitira International, indoor/outdoor tables and benches were fully dressed with placemats, napkins, pillows and cushions against a backdrop of fabric screens and decorative colorful accessories.

In the new Resort & Souvenir Gift Center on the 14th floor of the Apparel Mart, American Pop was showing cotton tapestry throws and pillows in approximately 30 different designs. Images of Ricky Martin and N'SYNC shared space with product logos such as Pepsi-Cola and Budweiser and characters from Beetle Bailey and I Love Lucy. Fifty percent of the two-year-old Red Bank, N.J.-based manufacturer's mix is licensed, with distribution from mass merchants to specialty stores and catalogs, said vice president and partner Bob Selsky.

Another showroom -- Maine-ly Bouys of Bangor, Me. -- offered Gallic nautical designs in kitchen textiles, rugs and throws, along with lamps, clocks, and genuine clam and lobster traps.

Back down on the Home Accents & Fine Linens floors, the McPhatter & Associates showroom showed bedding, bath and kitchen textiles by King Cotton, Matouk, Anali and Sferra Bros. Its Sybaritic table linens line included 100 patterns.
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Comment:ATLANTA HOMES IN ON TEXTILES; INTERNATIONAL GIFT & HOME FURNISHINGS MARKET.
Author:Musselman, Faye
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Jan 17, 2000
Words:387
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